Mercadeo

Weaknesses:

A. Bad communication among every layer of the organizational charter, in a vertical way, and bad communication and synchronization between different departments in a horizontal way.
B. Much dependence of what people says about their service for attracting new clients and retaining the old ones.
C. Not control about what happens in the country and with their suppliers,that some times are not nationals, so also the lack of control of the events on those other countries
D. High prices, in general.
E. Sometimes the run out of certain products
F. Not all the products price is indicated on the product location, and sometimes the price indicator is displaced
G. Not always is people ready to attend the needs of the customers whiles they are, at thedifferent stores, shopping.

Strengths

A. They offer a financial program for purchasing, and also a reward system for every purchase you make, the rewards work with points given depending on the amount of the purchase, with those points you get rewards and discounts.
B. They reach most of the economic and social classes, with different brands as Carulla, Pomona, Exito Vivero, ExitoSupermercado, Exito Hypermarket, Exito Vecino and so on. Also for reaching those groups they locate they establishments in strategic places that are always near to the target markets and they have easy access to the local.
C. They sell quite different products or group or products. All a of them being of great quality and/or recognized brands. This high quality is complemented with ecofriendlypolicies.
D. They have several target markets, mainly based on the social class with different brands for each group, for example for lower economical layers there is Econo.
E. Having the Casino group as “Casa Matriz”, this gives them international support an adds experience.
F. They are not only in the retailing business, they are in other kind of businesses, for example ensuring andtourism.

OPPORTUNITIES

A. There are markets which are available for a possible expansion from Exito. Especially we could see markets as Ecuador, Venezuela, Brazil and so on in the international aspect, also in Colombia still are chances to keep expanding to cities that are becoming more important as time goes as Barrancabermeja.
B. The investment of solid economic groups either national orinternational. This set basis for the growth of the company in diverse aspects, not just commercially but socially, environmentally and so on.
C. Getting new line products or more favorable providers for those lines.
D. Process of globalization in different countries, this comprehend the reduction of tariff and non tariff barriers that some countries had before they become more involvedin the globalization. This opens the doors for new markets and competition, which is good for the company.

Treats.

A. The existence of strong local competitors and the entrance to the country of strong foreign companies providing almost the similar services than Exito group, and they may be better in certain aspects. Some international companies that already entered to the Colombianmarket are Falabella, Carrefour, Home Center, Home-art, Home Depot and Office Depot, some others that may come are Target, Wal-Mart, Macy’s, Lewis’s, Myer, Costco, and others. There are also some big local competitors in Colombia as La 14, Olimpica, Comfandi, Euro, and others, these stores are in smaller areas than the Exito but they have a very strong influence within these places.
B. The smallstores that are in the neighborhoods, are also a threat, there are starting to grow up and are becoming more important. Plenty of people prefer to buy in these small stores because they are closer to where they live, sometimes the owner is friend or a sibling of the consumer or at least they have been neighbors, or in any other case at least they now each other’s name. As there is an environment...