Mercadeo

International Public Relations and Protocol

International Public Relations and Protocol
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Increased importance of PR and Protocol.
Proliferation business and internationalrelations.
Existence of cultural differences between countries.
One of the biggest problems of intercultural
communication is that all cultures feel superior to
others.

International Public Relationsand Protocol

• INTERNATIONAL good negotiator :
– sensitive person to the cultural reference of his
opposite
– Able to see the world as others see it
– Able to understand behaviors andcommunicative noises.

Aspects to consider in dealing with other
cultures and countries

International Public Relations and Protocol

• Two assumptions:
– 1) as hosts
– 2) as guests
• IMPORTANCE OFEMBASSIES

INTERNATIONAL TRADING
MODELS

Oriental model
• is based in silence as
business model.
• Circularity of the talks.
• Subtlety is the mean in
order to reach
harmony.

If wetalk about Eastern countries, we can point to Japan for their
traditional ceremonies rooted values ​and still in force today,
greetings prevail without physical contact, the most common
greeting isa slight inclination of the head to show respect for the
other person. A greater respect greater the inclination to be done.
But not only in Japan but also in many other Asian countries, this
formof greeting, bowing his head, is the most common form of
greeting. Not removed, so that with Western people, especially in
the workplace may use a more international form of greeting.
Much dependsupon the country, the region of the same and other
circumstances.

American model
• Silence is very
uncomfortable.
• direct talks.
• Great sense of time.
• Importance of
openness andethics.

In North America, the United States and Canada, the most
common greeting is the handshake, social and professional
level. At the household level, can be used as a form of
greeting kiss to...