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Chocolate Confectionery - Spain

Euromonitor International : Country Sector Briefing

October 2010

List of Contents and Tables

Headlines 1
Trends 1
Competitive Landscape 1
Prospects 2
Category Data 3
Table 1 Sales of Chocolate Confectionery by Category: Volume 2005-2010 3
Table 2 Sales of Chocolate Confectionery by Category: Value 2005-2010 3
Table 3 Sales of ChocolateConfectionery by Category: % Volume Growth 2005-2010 3
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2005-2010 4
Table 5 Chocolate Tablets by Type: % Value Breakdown 2005-2010 4
Table 6 Chocolate Confectionery Company Shares 2005-2009 4
Table 7 Chocolate Confectionery Brand Shares 2006-2009 5
Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2005-2010 6Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2010-2015 6
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2010-2015 7
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015 7
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015 7
Summary 1 Other Chocolate Confectionery:Product Types 8


CHOCOLATE CONFECTIONERY IN SPAIN

HEADLINES
• In 2010 chocolate confectionery set to post current value growth of 1% to reach EUR977 million
• Bagged selflines/softlines set to be the best performer in 2010 with current value growth of 9% to reach almost EUR37 million
• Volume sales remain stable in 2010
• Average unit price increases by 1% in 2010 to EUR11.12 per kg
•Nestlé España SA continues to lead Spanish chocolate confectionery with a value share of 23% in 2009
• Chocolate confectionery expected to register a constant value CAGR of 1% over the forecast period

TRENDS
• In spite of the global economic downturn, Spanish consumers do not seem to be prepared to stop consuming chocolate confectionery. Perceived as an affordable pleasure, chocolate continues tobe a favourite indulgence product. However, due to falling consumer purchasing power, Spanish consumers are opting for more affordable brands. This is why the share of private label increased by nearly two percentage points in 2009 to reach 17% of total value sales.
• In 2010, chocolate confectionery is set to register current value growth of 1%. This performance, although positive, will be slowerthan that seen in previous years due to both a slight decline in volume sales and consumers trading down to cheaper products.
• Bagged selflines/softlines will be the best performer in 2010, registering growth of 9% in both volume and current value terms. The second best performance will come from countlines, set to register growth rates of 2% and 4% in volume and current value terms,respectively. The category’s performance can be attributed to the convenience of the products (in terms of size), low prices and massive promotional activity.
• Average unit price has risen by 1% in 2010 to EUR11.12 per kg. All categories (except boxed assortments) have witnessed an increase in price, mainly due to rising cocoa prices. However, average unit price in boxed assortments has fallen to EUR22.24per kg as a result of promotional activities from the main players in order to stimulate demand.
• Despite the increasing popularity of dark chocolate, filled tablets continue to be the most popular type of tablets among Spanish consumers, commanding a value share of 46% in 2010. The filled segment maintained its share over the review period thanks to the strong efforts of key players inlaunching new innovative fillings beyond nuts, such as mint and flavoured mousse. For example, Lindt & Sprüngli (España) SA launched new flavoured filled tablets under Lindt Creation. Plain milk tablets rank second, accounting for a 29% share of tablet value sales in 2010.
• Standard boxed assortments (which is considered the category with the most added value) is set to record declines of 3% in both...