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Johnson and Johnson Company (JNJ)
















Johnson & Johnson Corporation was founded in 1886 by Robert Wood Johnson, an American entrepreneur and Industrialist. Inspired by the developing scientific understanding of proper of sanitation, Johnson aimed to make antiseptic surgicalprocedures easier. Through numerous targeted acquisitions and research over the next century, the company steadily diversified its business to encompass pharmaceutical, medical devices, and consumer packaged goods.

Johnson & Johnson (NYSE:JNJ) is the world's second largest and most broadly based manufacturer of health care products, with 2010 annual sales of $61.6 billion, a decline of 0.5%from 2009. The company holds a significant share of the consumer and pharmaceutical markets, and is the world's largest developer and manufacturer of medical treatment and diagnostic devices.

The consumer health market size is increasing as consumers are taking greater responsibility and interest in their own health. Johnson & Johnson owns highly successful brands such as Tylenol, Band-Aid,and Neutrogena. The acquisition of Pfizer's Consumer Healthcare division in 2006 and addition of brands such as Listerine, Lubriderm, Visine, and Neosporin further solidified Johnson & Johnson dominance in consumer health care. Recently however the company has been plagued by a series of product-quality problems, mainly at its McNeil Consumer Healthcare unit, which makes over-the-countermedicines. The company has recalled Tylenol, Motrin, Benadryl and other products for problems ranging from musty odors that caused nausea in consumers, to excessive concentrations of active ingredients. The problems with manufacturing have hurt the company's bottom line. In 2010, the company suffered significant losses in this segment with a decrease of 7.7% in revenue over the previous year.Clorox Company (CLX)









The Clorox Company (NYSE: CLX) is a manufacturer of cleaning products, bleaches, water filters and food products. It's flagship product, Clorox, has become synonymous with bleach, and its other brands such as Pine-Sol and Kingsford are also widely known; according to the company 93 of its brands are the No 1. or No 2. in marketshare in their respective markets.

Clorox is working on expanding its presence to both Canada and Latin America. Despite its attempts to become a more global company, Clorox is still heavily dependent on the slower growing North American market for the vast majority of its sales.
Clorox's operating margins are vulnerable to increases in commodities prices. Plastic resin costs account foran average of 6% of Clorox's cost of goods. Continued consolidation among consumer packaged goods companies has made it difficult for Clorox to pass on price increases to consumers. The company said it is spending more to promote products through in-store promotions and advertising to drive sales as the world economy recovers. Clorox is best known for its production of its namesake bleach but alsomanufactures laundry additives, cleaning items, water-filtration systems and food products. Clorox's products are sold in over 100 countries under two operating segments: North America and International.
Products: Laundry products such as liquid bleaches, laundry stain removers, and both dry and liquid color-safe bleaches are sold under the Clorox and Clorox 2 brands. Home-care cleaningproducts such as disinfecting and sanitizing sprays, wipes, toilet-bowl cleaners, dilutable and spray glass surface cleaners, carpet cleaners, reusable cleaning cloths, drain openers, steel-wool soap pads, scrubber sponges, mildew removers, soap-scum removers, bathroom cleaners, floor mopping systems, toilet cleaning tools, daily shower cleaners and pre-moistened towelettes are primarily sold under...