Mercadotecnia

Introducing Boomers: Marketing's Most Valuable Generation
Born between 1946 and 1964, the Baby Boomers are 80 million strong. Yet despite their significant size and spending power, these highpotential consumers have been largely unaddressed by marketers and advertisers since they started to age out of the popular 18-49 cohort. In five years, 50 percent of the U.S. population will be 50+. Theseconsumers spend close to 50 percent of all CPG dollars yet less than 5 percent of advertising is geared towards them. This Nielsen report, in collaboration with BoomAgers, examines this opportunityand guides the way forward with actionable insights.
http://www.nielsen.com/us/en/insights/reports-downloads/2012/introducing-boomers--marketing-s-most-valuable-generation.html

Decoding GlobalInvestment Attitudes
In this report, Nielsen takes an in-depth look at the profile of the investor consumer. What is the optimal age for investing, and how does this differ by geographic region? How doinvestment decisions change with maturity? Are women more risk averse than men and how much risk is too much? What information sources are most reliable and which channels are emerging as credibletransaction centers?

As global economies continue to focus on ways to accelerate economic growth, consumers too are looking for ways to bolster their budgets. Nielsen’s Global Consumer Confidence Surveyshows that over the past year, consumers around the world have increased their saving strategies. Half of online respondents worldwide say they are putting spare cash into savings—an increase of 11percent since May 2011 and nearly one-fourth (23%) indicate they are investing in stocks and mutual funds—a year-over-year rise of 35 percent.

Investment decisions and matters of personal wealthvary by gender, age and geographic region:
* Globally, men are 36% more active than women with investments
* Women are 25% more likely than men to rely on friends and family for advice on...