Mero International

Anti-Counterfeiting Services for
Consumer Products
A Proactive Approach to Brand Protection
BUSINESS CHALLENGE

In today’s marketplace, counterfeiting affects all consumer products and createsenormous liability, as well as health and safety issues for manufacturers and retailers.
The estimated value of counterfeit product in the global consumer marketplace ranges
from $500 - $600 billionUSD, at the low-end, to $1 trillion USD, at the high-end, making
it probably the most profitable illegal activity worldwide. While enforcement efforts
primarily focus on the end-user and finaldelivery, measures taken at the manufacturing
level can significantly help deter counterfeiting. Conversely, a lack of control measures
can encourage and support the efforts of counterfeiters.SOLUTION

Counterfeiting takes place through various means and forms, including theft and
unauthorized manufacturing. Specific methods can vary by product. For example,
in the apparel industry, trim isknown as the “currency of counterfeiting” that allows counterfeiters to add authentic detail to
unauthorized product and consequently requires vigilant monitoring of inventories and usage.Anti-counterfeiting solutions need
to be customized to your particular product type. However, a number of best practices apply to all product types and should be
included in your anti-counterfeiting program.These include:
• Working with trusted suppliers and partners
• Verifying raw material and components for legitimacy
• Monitoring and inspecting shipments of goods to confirm quantity andauthenticity
• Controlling production waste and the disposal of damaged and unusable goods
• Establishing procedures for exit and wind-down operations

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What are the key benefits?
• Deterringcounterfeiting activities throughout your supply chain
• Maintaining brand image and reputation through authentic products in the
marketplace
• Helping to reduce the risk of financial loss,...