Mexican spirit

Tequila is only as good as the men who make it, the Jimadors. Jimador is the name given to a master harvester of the agave plants used to make tequila.These proud workers, whose skills have beenpassed down for generations, are the heart of el Jimador Tequila. It is their hard work and their proud dedication to craftsmanship - knowing precisely the right time when the agave is ready to beharvested - that is the inspiration. And, it’s to them that every glass of el Jimador Tequila is toasted. Salud!
One such myth revolves around Mayahuel, the Aztec Goddess of Fertility. It was claimed thatshe was the source of the agave. She’s also credited with being the mother of the Centzontotochin, a group of four hundred divine rabbits. Myths are funny like that.
According to the story, Mayahuelwas the woman who discovered the method of cutting the agave, collecting the aguamiel (sap, sometimes known as “honeywater”), and fermenting it. One day, Mayahuel, a farmer's wife, was chasingrabbitsout of a field of agave, which they were eating. As she was doing this, she noticed that one rabbit didn't run and instead hopped in circles around her. Mayahuel got the idea to chop up the agavehearts and collect some of the aguamiel in a jar and let it sit in her house to ferment and later become a variation on tequila. Because of this discovery, Mayahuel was made the goddess of the maguey andis depicted by the Aztecs sitting in the middle of a maguey plant, often with a rabbit nearby.
Another legend says the Aztecs discovered the fermented sap of the agave plant after lightning struck anagave field. The plants burned and out of their hearts flowed an aromatic, fermented nectar, a “gift from the gods,” which is believed to be the precursor to modern day tequila.
One such mythrevolves around Mayahuel, the Aztec Goddess of Fertility. It was claimed that she was the source of the agave. She’s also credited with being the mother of the Centzontotochin, a group of four hundred...