mision

The Mission Statement, Global Vision, and Values of Apple, Inc. 

It was widely reported that a famous quote from Steve Jobs in the 1980's was the Apple company mission statement: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." 

The "official" mission statement on the Apple corporation website, however, is notreally a mission statement at all, but rather a list of products and past accomplishments. As stated, Apple's "mission" is… 

"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone andApp Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices." 

Apple ends its press releases with a statement that resembles what a traditional mission statement is expected to be… 

"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through itsinnovative hardware, software and Internet offerings."



The Mission and Principles of the Nike Corporation and Nike Retail Stores: 

The mission statement of Nike is: 

To bring inspiration and innovation to every athlete* in the world. 
*If you have a body, you are an athlete. 
The Walt Disney Corporation Mission / Vision Statement: 

One of the reasons why Disney has a reputationof delivering a seamless "magical" experience to its guests in all of its operations - theme parks, hotels, restaurants, retail stores, etc. - is because it has one overriding vision and mission for all of its business operations. 

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands todifferentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." 
COCA COLA
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh theworld...
To inspire moments of optimism and happiness...
To create value and make a difference.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while beingmindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Nuestra misión
Define el objetivo a largo plazo como empresa y el criterio de peso de las actuaciones y decisiones para lograr tres metas fundamentales:
Refrescar al mundo.
Inspirar momentos de optimismo y felicidad.
Crear valor y marcar la diferencia.

Nuestra visión
Es el marcodel plan de trabajo y describe lo que se necesita lograr en función de conseguir la máxima sostenibilidad, calidad y crecimiento. Con ella, se pretenden lograr unos objetivos adaptados a diferentes ámbitos:
Personas: Ser un buen lugar donde trabajar, que las personas se sientan inspiradas para dar cada día lo mejor de sí mismas.
Bebidas: Ofrecer una variada cartera de productos de calidad que...