Modelo De Empresa Canvas
Páginas: 3 (537 palabras)
Publicado: 10 de julio de 2012
The Business Model Canvas
Designed for:
On:
Designed by:
Day
Iteration:
Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Whoare our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Activities do our Value Propositionsrequire?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles ofproducts and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
For whom are we creating value?
Who are our most important customers?
motivations forpartnerships:
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources and activities
categories
Production
Problem Solving
Platform/Networkcharacteristics
Newness
Performance
Customization
“Getting the Job Done”
Design
Brand/Status
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability
What type of relationship doeseach of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?examples
Personal assistance
Dedicated Personal Assistance
Self-Service
Automated Services
Communities
Co-creation
Key Resources
Channels
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?
Revenue Streams?
Mass Market
Niche Market
Segmented
Diversified
Multi-sided Platform
Through which Channels do our Customer Segmentswant to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?...
Designed for:
On:
Designed by:
Day
Iteration:
Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Whoare our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Activities do our Value Propositionsrequire?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles ofproducts and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
For whom are we creating value?
Who are our most important customers?
motivations forpartnerships:
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources and activities
categories
Production
Problem Solving
Platform/Networkcharacteristics
Newness
Performance
Customization
“Getting the Job Done”
Design
Brand/Status
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability
What type of relationship doeseach of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?examples
Personal assistance
Dedicated Personal Assistance
Self-Service
Automated Services
Communities
Co-creation
Key Resources
Channels
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?
Revenue Streams?
Mass Market
Niche Market
Segmented
Diversified
Multi-sided Platform
Through which Channels do our Customer Segmentswant to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?...
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