modelonegocios

Generación
de modelos
de negocio
Un manual para visionarios, revolucionarios y retadores
Autores
Alexander Osterwalder e Yves Pigneur
Traducción
Lara Vázquez
Diseño
Alan Smith, The Movement
Editor y coautor colaborador
Tim Clark
Producción
Patrick van der Pijl
Creado con la colaboración de un grupo excepcional
formado por 470 profesionales de 45 países

Coautores:
Ellen diResta
Michael Anton Dila
Remko Vochteloo
Victor Lombardi
Jeremy Hayes
Alf Rehn
Jeff de Cagna
Andrea Mason
Jan Ondrus
Simon Evenblij
Chris Walters
Caspar van Rijnbach
Benmlih
Rodrigo Miranda
Saul Kaplan
Lars Geisel
Simon Scott
Dimitri Lévita
Johan Örneblad
Craig Sadler
Praveen Singh
Livia Labate
Kristian Salvesen
Daniel Egger
Diogo Carmo
Marcel Ott
Guilhem Bertholet
ThibaultEstier
Stephane Rey
Chris Peasner
Jonathan Lin
César Picos
Florian
Armando Maldonado
Eduardo Míguez
Anouar Hamidouche
Francisco Pérez
Nicky Smyth
Bob Dunn
Carlo Arioli
Matthew Milan
Ralf Beuker
Sander Smit

Norbert Herman
Atanas Zaprianov
Linus Malmberg
Deborah Mills-Scofield
Peter Knol
Jess McMullin
Marianela Ledezma
Ray Guyot
Martín Andrés Giorgetti
Geert van VlijmenRasmus Rønholt
Tim Clark
Richard Bell
Erwin Blom
Frédéric Sidler
John L. M. Kiggundu
Robert Elm
Ziv Baida
Andra Larin-van der Pijl
Eirik V. Johnsen
Boris Fritscher
Mike Lachapelle
Albert Meige
Pablo M. Ramírez
Jean-Loup
Colin Pons
Vacherand
Guillermo José Aguilar
Adriel Haeni
Lukas Prochazka
Kim Korn
Abdullah Nadeem
Rory O’Connor
Hubert de Candé
Frans Wittenberg
JonasLindelöf
Gordon Gray
Karen Hembrough
Ronald Pilot
Yves Claude Aubert
Wim Saly
Woutergort
Fanco Iván Santos Negrelli

Amee Shah
Lars Mårtensson
Kevin Donaldson
J. D. Stein
Ralf de Graaf
Lars Norrman
Sergey Trikhachev
Thomas
Alfred Herman
Bert Spangenberg
Robert van Kooten
Hans Suter
Wolf Schumacher
Bill Welter
Michele Leidi
Asim J. Ranjha
Peter Troxler
Ola Dagberg
Wouter vander Burg
Artur Schmidt
Slabber
Peter Jones
Sebastian Ullrich
Andrew Pope
Fredrik Eliasson
Bruce MacVarish
Göran Hagert
Markus Gander
Marc Castricum
Nicholas K. Niemann
Christian Labezin
Claudio d’Ipolitto
Aurel Hosennen
Adrian Zaugg
Frank Camille Lagerveld
Andrés Alcalde
Álvaro Villalobos M
Bernard Racine
Pekka Matilainen
Bas van Oosterhout
Gillian Hunt
Bart Boone
MichaelMoriarty

Mike
Design for Innovation
Tom Corcoran
Ari Wurmann
Antonio Robert
Wibe van der Pol
paola valeri
Michael Sommers
Nicolas Fleury
Gert Steens
José Sebastián Palazuelos
López
Jorge Zavala
Harry Heijligers
Armand Dickey
Jason King
Kjartan Mjoesund
Louis Rosenfeld
Ivo Georgiev
Donald Chapin
Annie Shum
Valentin Crettaz
Dave Crowther
Chris J. Davis
Frank della RosaChristian Schüller
Luis Eduardo de Carvalho
Patrik Ekström
Greg Krauska
Giorgio Casoni
Stef Silvis
Peter Froberg
Lino Piani
Eric Jackson
Indrajit Datta Chaudhuri
Martin Fanghanel
Michael Sandfær
Niall Casey
John McGuire
Vivian Vendeirinho
Martel Bakker Schut
Stefano Mastrogiacoo
Mark Hickman

Dibrov
Reinhold König
Marcel Jaeggi
John O’Connell
Javier Ibarra
Lytton He
MarijeSluis
David Edwards
Martin Kuplens-Ewart
Jay Goldman
Isckia
Nabil Harfoush
Yannick
Raoef Hussainali
Ronald van den Hoff
Melbert Visscher
Manfred Fischer
Joe Chao
Carlos Meca
Mario Morales
Paul Johannesson
Rob Griffitts
Marc-Antoine Garrigue
Wassili Bertoen
Bart Pieper
Bruce E. Terry
Michael N. Wilkens
Himikel - TrebeA
Jeroen de Jong
Gertjan Verstoep
Steven Devijver
Jana ThielWalter Brand
Stephan Ziegenhorn
Frank Meeuwsen
Colin Henderson
Danilo Tic
Marco Raaijmakers
Marc Sniukas
Khaled Algasem
Jan Pelttari
Yves Sinner
Michael Kinder

Vince Kuraitis
Teófilo Asuán Santiago IV
Ray Lai
Brainstorm Weekly
Huub Raemakers
Peter Salmon
Philippe
Khawaja M.
Jille Sol
Renninger, Wolfgang
Daniel Pandza
Robin Uchida
Pius Bienz
Iván Torreblanca
Berry...