Mtv Case Study

Case Study: MTV Networks
International (MTV)

Overview
Country: United States
Industry: Entertainment-television
Customer Profile
MTV Networks, based in New York, is a
leading operator of entertainment cable
channels, including MTV and other niche
brands around the world. It employs 7,000
people and has 10,000 desktops.
Business Situation
MTV needed to automate three manual,paper-based workflows and provide staffers
with self-serve access to actionable business
information.
Solution
MTV chose Microsoft® Office SharePoint®
Server 2007 to create three different
solutions in one development environment
in just three weeks.
Benefits
• Reduces time it takes to process new
employees by at least one day.
• Cuts time it takes to provide auditors with
data from one weekto one day (eight hours).
• Reduces time it takes to fill out new
employee form by 15 to 20 minutes.
• Saves four hours a week in project
updates.

TV Giant Automates Workflow, Boosts Data
Access with Information Management System

“The potential of Office SharePoint Server
2007 to make it easier for IT to manage data
is huge. One product lets us solve workflow,
business intelligence,and collaboration issues
across MTV.”
—Daphne Thompson, Business Intelligence Analyst, MTV

MTV Networks International is a global media network with a channel
reach of 1.4 billion people. MTV’s Information Services and Technology
(IS&T) department wanted to reduce the time that was wasted on
manual processes. It chose Microsoft® Office SharePoint® Server
2007 to solve three businessproblems with one product. IS&T used
the out-of-the-box workflow capabilities of SharePoint Server 2007
to improve departmental efficiencies by automating a paper-based
process for new employees. IS&T then created a collaboration site for
project management. IS&T used the business intelligence capabilities of
SharePoint Server 2007 to create a dashboard that provides analytics
on applicationmetrics, saving six hours a week with an automated data
submission process. MTV plans to replicate similar solutions built on
SharePoint Server 2007 for the rest of the company.

Office

Microsoft®

®

“We’ve seen how
Office SharePoint
Server 2007 will bring
value to the rest of
the organization. It
automates business
processes and
helps people find
information they
need. Wherewouldn’t
that be useful?”
—Daphne Thompson, Business
Intelligence Analyst, MTV

“ This Office SharePoint
Server 2007 solution
provides a much richer
analytical environment,
giving us better
business insight.”
—Daphne Thompson, Business
Intelligence Analyst, MTV

Situation
MTV Networks International is one of the world’s
largest television networks, spanning niche
brands frompre-school to adulthood, including
premier multimedia entertainment brands MTV
and Nickelodeon. MTV brands are seen in more
than 495 million households and are presented
in 32 languages via 133 locally programmed
and operated TV channels and 138 Web sites.
In addition to its TV products, MTV produces
films through MTV Films in association with
Paramount Pictures.
MTV has a large, 150-memberInformation
Services and Technology (IS&T) department,
which, until recently, operated as a
decentralized organization with separate
units located at nine different MTV locations
around the world. In an effort to eliminate the
subsequent duplication of routine IT support
and administrative tasks, MTV centralized IT
operations at its New York headquarters. The
move underlies a growing interestin enterprise
software that fosters global communication
and collaboration. Information sharing among
globally dispersed offices and virtual teams
had been difficult, with data stored on local file
shares and communication relying too heavily
on paper, facsimiles, and telephone.
A More Visionary Role for IT
The newly centralized IS&T department is
galvanized to solve these issues by...