Much music

Music & Youth Digital Suite

THE MUCH MTV GROUP DIGITAL SUITE

Much MTV Group Digital Suite
2007 Highlights
Fans made mtv.ca and muchmusic.com their choice spot for watching toprated shows andhot music videos on the Web. • Combined total of 120 million video streams last year • Video streams on each site increased by a combined total of 360% over 2006. Last year video streaming on mtv.caaccounted for 80 per cent of site activity. Of all the series available, fans consumed: • The Hills • Laguna Beach • A Shot at Love with Tila Tequila • 2007 MTV Video Music Awards (the most-watchedspecial on mtv.ca) Music videos represented 87 per cent muchmusic.com. • Canadian sensation Avril Lavigne • Girlfriend at #1 • Rihanna scored three Top 10 hits • She was also the top artist videostreams as fans tuned chart-toppers. of all streaming video content on scored two hits in the Top 10 on muchmusic.com on the site with more than 800,000 in to watch the sexy singer’s video

Much MTVGroup Digital Suite
2007 Highlights
A combined annual total of nearly 19 million unique visitors drove the recordbreaking number of video streams on mtv.ca and MuchMusic’s sites. The sites kept each fanlocked for an average of more than 50 minutes per month with thousands of hours of show content and a library of more than 10,000 music videos. Top 10 most-watched music videos on muchmusic.com for2007: 1. 2. 3. 4. Avril Lavigne – Girlfriend Rihanna Feat. Jay-Z – Umbrella Fergie – Big Girls Don’t Cry Timbaland Feat. Keri Hilson, D.O.E. & Sebastian – The Way I Are 5. Hilary Duff – Stranger 6.Christina Aguilera – Candyman 7. Rihanna – Don’t Stop The Music 8. Rihanna – Shut Up and Drive 9. Kanye West – Stronger 10. Avril Lavigne – When You’re Gone Top 10 most-watched series on mtv.ca for 2007:1. The Hills 2. Laguna Beach 3. A Shot at Love with Tila Tequila 4. The Real World: Sydney 5. The Real World: Denver 6. The Leak 7. The 2007 MTV Video Music Awards 8. Hot 5 on Overdrive 9. Mix Up...