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A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on television or radio. The name soap opera stems from the originaldramatic serials broadcast on radio that had soap manufacturers such as Procter & Gamble, Colgate-Palmolive, and Lever Brothers as sponsors and producers. These early radio series were broadcast in weekdaydaytime slots when most listeners would be housewives; thus the shows were aimed at and consumed by a predominantly female audience
The term soap opera has at times been generally applied to anyromantic serial but it is also used to describe the more naturalistic, unglamorous UK primetime drama serials such as Coronation Street. A crucial element that defines soap opera is the open-ended natureof the narrative, with stories spanning several episodes. The defining feature that makes a program a soap opera, according to Albert Moran, is "that form of television that works with a continuousopen narrative. Each episode ends with a promise that the storyline is to be continued in another episode".
Soap opera stories run concurrently intersect and lead into further developments. Anindividual episode of a soap opera will generally switch between several different concurrent story threads that may at times interconnect and affect one another or may run entirely independent of each other.Each episode may feature some of the show's current storylines but not always all of them. Especially in daytime serials and those that are screened each weekday, there is some rotation of bothstoryline and actors so any given storyline or actor will appear in some but usually not all of a week's worth of episodes. Soap operas rarely bring all the current storylines to a conclusion at the sametime. When one storyline ends there are several other story threads at differing stages of development. Soap opera episodes typically end on some sort of cliffhanger.
Evening soap operas and those...
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