Musica

30 years of beauty, environmental leadership and responsibility.

Aveda (a-vay-da), a manufacturer of flower and plant-based beauty products, is launched.

Aveda launches its first hair care line including Aveda Clove Shampoo, and Cherry/Almond Bark Conditioner.

Aveda Beautifying Formula debuts, the company's first essential oil composition. Aveda pioneers the term “Aromatherapy.”

Thefirst Aveda logo and flower icon debuts with the comfrey flower - Aveda's symbol of nature.

Aveda launches its first styling product,
Aveda Sculpting Gel.

Aveda launches its first skin care collection: Cleansing Cream, Facial Toner and Moisturizing Cream.

Aveda launches its first makeup line, Aveda Indra™ Cosmetics.
Aveda launches in Canada.

Aveda opens its first free-standingEnvironmental Lifestyle Store on Madison Avenue in New York City.

Aveda is first company to endorse and sign the CERES Principles (Coalition for Environmentally Responsible Economies )—which encourages higher corporate standards of corporate environmental performance and disclosure.

Aveda launches Shampure™ Shampoo,the company's all-time top selling product.

Aveda opens first Aveda SpaRetreat in Osceola, WI, offering treatments based on Ayurvedic Medicine.

Aveda participates in the 20th Anniversary of Earth Day.

| Aveda opens new company headquarters in Blaine, MN featuring environmentally progressive manufacturing and research and development facilities.

Aveda launches the first Concept Salon™ program, setting a new industry standard for building a loyal salonnetwork. |

Aveda launches its first in-salon Earth Day event, the precursor to the current Earth Month Campaign.

Aveda forms its first indigenous partnership with the Yawanawa tribe in the Brazilian Rainforest to source uruku, a red dye used in Aveda makeup.

Aveda launches in Singapore and Australia.

The Aveda Institute—SoHo opens in New York City.

Aveda expands into the UK,Germany, Italy and New Zealand.

Aveda forms a partnership with a traditional women's community in Maranhao, Brazil to sustainably source certified organic babassu oil.

Aveda launches in Taiwan, Malaysia, Indonesia, Hong Kong, Belgium, The Netherlands and Sweden.

Aveda is acquired by the Estée Lauder Companies.

Aveda launches the first 97% naturally derived permanent hair color,Enlightening Blonding.

Aveda opens two world-class destination spas in Jamaica: Strawberry Hill in Kingston and The Caves in Negril.

Aveda launches in South Korea and Iceland

Aveda forms a partnership with the indigenous people of the Madre de Dios rainforest region of Peru to source morikue, a protein made from Amazonian nuts.

Aveda launches Full Spectrum™ hair color, a completeprofessional hair color system that is 99% naturally-derived.

Aveda is instrumental in creating the first organic personal care standards to be adopted by an organic food certifier.

Aveda launches in Switzerland with the Lausanne Palace and Spa.

Aveda launches Tourmaline Charged Hydrating Creme,the first Aveda product to use mineral technology.

Dominique Nils Conseil joins Aveda as companyPresident.

Aveda forms a partnership with the Enio Bonchev distillery in Bulgaria to sustainably source certified organic rose and lavender essential oils.

Aveda is awarded a patent for the use of Green Tea Extract in Aveda's professional hair color.

Aveda opens Aveda London Academy, the first Aveda Institute outside of the U.S.

Aveda partners with 30 local farms in South Africa tosustainably source certified organic rose geranium.

Aveda opens a corporate office at 100 Avenue of the Americas in New York City, designed by famed architectural artist Maya Lin—who designed the Vietnam Veteran's Memorial in Washington, DC—and Aveda's own in-house design team.

Aveda receives ISO 14000 certification for environmental management in manufacturing operations.

Aveda forms...