Nada

1. Describe the target market for your product. Use phrases like “it is aimed at” “it is for” or “it targets”. Consider all relevant variables such as age, sex, marital status, socio-economic level and lifestyle.
This product is target to young people with goals, challenges that want to be part of a specific group; it is aimed at men with a socioeconomic level betweenlow income and high income


2. THE USP of a product is its “unique selling proposition” or the features and benefits of a product that make it unlike any othercompeting product. Describe your product’s USP according to the ad
The creativity of the commercial, the persuasive power of pepsi that makes the people wants to be part of them and thesatisfaction that you have once you are part of them


3.AIDA is an acronym for the four stages in the promotion of a product: A=attract the ATTENTION of thepotential customer (What is the first thing that you notice when you look at the ad?)
pepsi’s symbol

I= arouse INTEREST in the product (How does the image in thead relate to the product? What association between the two does the marketer create?
Its not totally related with the product

D= create a DESIRE for itsbenefits (What product qualities or benefits are suggested or directly stated in the ad?)
The satisfaction to drink the beverage
Feel part of a groupA= encourage customers to take prompt ACTION (Does the ad include a website, phone number or address to go out an order the product?
No, because its implicit that pepsi is selling all overthe world we don’t need contact information to get it because we can find it at any convenience store, supermarket, groceries store etc.



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