Negocios En Mexico
Páginas: 3 (576 palabras)
Publicado: 27 de septiembre de 2012
Primer Parcial Seminario Avanzado
Chapter 1
What is strategy and why is it important?
What is strategy?
A company’s strategy consists of the competitive moves and business approaches thatmangers employ to attract and please customers, compete successfully, grow the business, conduct operations, and achieve targeted objectives.
A company achieves sustainable competitive advantage whenan attractive number of buyers prefer its products or services over the offerings of competitors and when the basis for preference is durable
Changing circumstances and ongoing management effortsto improve the strategy cause a company’s strategy cause a company’s strategy to emerge and evolved over time, a condition that makes the task of crafting a strategy a work in progress, not a one-timeevent.
A company’s strategy is driven partly by management analysis and choice and partly by the necessity of adapting and learning by doing.
A company’s business model relates to whether therevenue cost-profit economics of its strategy demonstrate the viability of the business enterprise as a whole.
A winning strategy must fit the enterprise’s external and internal situation, buildsustainable competitive advantage, and improve company performance.
Excellent execution o fan excellent strategy is the best test of managerial excellence and the most reliable recipe for turningcompanies into standout performers.
Chapter 2
The managerial process of crafting and executing strategy
Crafting and executing a company’s strategy:
1. developing a strategic vision
2.setting objectives
3. crafting a strategy to achieve the objectives and vision
4. implementing and executing the strategy
5. Monitoring developments, evaluating performance, and makingcorrective adjustments.
A strategic vision is a road map showing the route a company intends to take in developing and strengthening its business, it paints a Picture of company’s destination and...
Chapter 1
What is strategy and why is it important?
What is strategy?
A company’s strategy consists of the competitive moves and business approaches thatmangers employ to attract and please customers, compete successfully, grow the business, conduct operations, and achieve targeted objectives.
A company achieves sustainable competitive advantage whenan attractive number of buyers prefer its products or services over the offerings of competitors and when the basis for preference is durable
Changing circumstances and ongoing management effortsto improve the strategy cause a company’s strategy cause a company’s strategy to emerge and evolved over time, a condition that makes the task of crafting a strategy a work in progress, not a one-timeevent.
A company’s strategy is driven partly by management analysis and choice and partly by the necessity of adapting and learning by doing.
A company’s business model relates to whether therevenue cost-profit economics of its strategy demonstrate the viability of the business enterprise as a whole.
A winning strategy must fit the enterprise’s external and internal situation, buildsustainable competitive advantage, and improve company performance.
Excellent execution o fan excellent strategy is the best test of managerial excellence and the most reliable recipe for turningcompanies into standout performers.
Chapter 2
The managerial process of crafting and executing strategy
Crafting and executing a company’s strategy:
1. developing a strategic vision
2.setting objectives
3. crafting a strategy to achieve the objectives and vision
4. implementing and executing the strategy
5. Monitoring developments, evaluating performance, and makingcorrective adjustments.
A strategic vision is a road map showing the route a company intends to take in developing and strengthening its business, it paints a Picture of company’s destination and...
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