Nestlé-Marketing-Swot

CASE: Nestlé SWOT Analysis

Strengths

Global food producer, located in over 100 countries. Consistently one of the world's largest producers of food products, with sales in the USA in 2008 of$10 billion; sales and earnings in 2008 were better than expected, even in a downturned economy. Global sales in 2008 topped $101 billion. Repeatedly ranked as the world's largest bottled watercompany and have set up facilities to operate water resources in a responsible manner.

In 2008, Nestlé was named one of "America's Most Admired Food Companies" in Fortune magazine for the twelfthconsecutive year.

Nestlé provides quality brands and products and line extensions that are well-known, top-selling brands including:

Lean Cuisine, Yoplait, Maggi, Dryer's/Edy's,Haagen-Dazs, Stouffer's, Boost, Dibs, Hot Pockets.

Chocolate and Candy: Kit Kat, Toll House, Butterfinger, Baby Ruth, Crunch Bar, the Willy Wonka Candy line.

Pet Products: Purina, Alpo, Cat Chow,Fancy Feast, Friskies, Tidy Cat.

Drinks: Carnation, Perrier, Nesquik, S. Pellegrino, Nescafe, CoffeeMate, Taster's Choice, Juicy Juice.

General Mills: subsidiary which makes Betty Crocker,Bisquick, Hamburger Helper, Pillsbury, Old El Paso, cereals, fruit snacks, frozen pizza, canned soups, frozen vegetables, ready-made frozen meals.

Gerber: baby formula, prepared baby foods, babycereals, water, juice, yogurt, foods for infants, toddlers and preschoolers.

Professional brands sold to restaurants, colleges, hotels, and food professionals including Jenny Craig meals, Impactliquid meals for trauma patients, liquid meals for diabetics, and OptiFast weight loss products.

Successful due in part to their unquestionable ability to keep major brands consistently in theforefront of consumer's minds (and in their shopping carts) by renovating existing product lines, keeping major brands from slipping into saturation/decline and having superior access to distribution...