Nike Analisis Foda Ingles

Strengths.
• Nike has no factories. Don’t tie up cash in buildings and manufacturing workers. This makes a very lean organization.
• Nike is strong in research and development, as evidenced bytheir constantly innovative.
• Nike is a global brand. Is the number one brand of sports in the world.

Weaknesses.
• The organization has multiple sports products. However, the income of the companydepends largely on the footwear. This can leave you vulnerable market share.
• The retail sector is very price sensitive. Nike has its own shop in the city.
However, most of its income is derivedfrom the sale at retailers.

Opportunities.
• In youth culture, Nike is a fashion brand. This creates its own opportunities, since product could become fashionable before it wears out ie consumersneed to replace the shoes.
• It is also possible to create other products such as sunglasses and jewelry. High value items tend to have associated with them, high profits.

Threats.
• Nike isexposed to the international nature of trade. Buy and sell in different currencies and the costs and margins so that they are not stable for long periods of time. This is a problem that faces all globalbrands.
• Competitors are developing alternative brands to take market share from Nike.
• As mentioned before, the retail sector is becoming competitive price. Ultimately, it means that consumers areshopping around for a better deal.

Fortalezas.
• Nike es una organización muy competitiva. Nike tiene una sana competencia. En los Juegos Olímpicos de Atlanta, Reebok fue a expensas de lospatrocinadores de los juegos. Nike no lo hizo. Sin embargo Nike patrocinó los mejores atletas y obtuvo valiosa cobertura.
• Nike no tiene fábricas. No inmovilizar su capital en edificios y de lostrabajadores de fabricación. Esto hace que una organización muy magra.
• Nike es fuerte en investigación y desarrollo, como lo demuestra su amplia gama de productos en constante evolución y de innovación....