Nivea

April 18

Strategic Management
Abstract:

2011
Submitted By: Daniyal Shiraz Id: 0254SbSB0809

This report has been prepared for Mr. Mervyn Sookun, highlighting the strategies employed by Toyota Motor Corporation. In the report the researcher starts off by giving a background and history of the company, the report then follows through to the mission and vision of the company. The reportthen leads to the competitive analysis conducted using PEST, and further describing Porter's 5 forces. The next step is the internal analysis where the researcher highlights the strengths and weaknesses of the company. The report then reaches the conclusion by defining the strategic options of the company and providing recommendations at the end.

Table of contents
History and background Missionand vision Toyota in the modern world Competitive Analysis Political factors Economical factors Social factors Technological factors Porter's 5 forces Internal analysis Strength Weakness Strategic option Conclusion and recommendation References Bibliography Pg: 3 Pg: 3 Pg: 4 Pg: 4 Pg: 5 Pg: 5 Pg: 5 Pg: 5 Pg: 5 Pg: 6 Pg: 6 Pg: 6 Pg: 7 Pg: 7 Pg: 8 Pg: 8

2|Page

History and Background:
Toyotamotor corporation, also known as Toyota is a multinational corporation which has over the years become the world's biggest automobile manufacturer in terms of sales and production. The company is based and headquartered in Japan. Originally the company was founded by Kiichiro Toyoda in the august of the year 1937. The company was actually developed through a separate entity from the parentcompany Toyota Industries which specialized in making machinery. While being a part of the Toyota Industries, Kiichiro Toyoda had the idea of forming a separate company from that of his father who was the owner and founder of Toyota industries. The company developed their first Type A engine in 1934 and soon after in 1936 the first passenger car was made which was named the Toyota AA, thus in 1937Toyota Motor Corporation was formed. It has been a long time since the foundation and Toyota has never looked back but instead excelled forward and faced all challenges placed in front of it. By the time the company was up and running and manufacturing passenger cars, Ford and general motors had already established assembly plants in Japan and were taking on the market with a challenge. From 1947onwards Toyota started selling small sized vehicles under the name of Toyopet but was then later taken off in certain markets. Toyota had by this time developed a good reputation in the country and was starting to expand into different branches of the machine industry; a program was specially designed to find ways of producing fuel efficient cars and also started working on developing battery poweredvehicles. This was then followed by Toyota Machine works Ltd. As the era came of World War 2 it became increasingly to hard to manufacture cars, and therefore Toyota started manufacturing trucks for the Japanese army which was a good step forward but after the war ended Toyota decided to put all their energies into manufacturing commercial cars.

Mission and Vision:
The most recent missionstatement launched as of March 9th 2011 has been unveiled as the Toyota Global Vision, According to the Akio Toyoda the global vision is as follows:
"Toyota

will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceedexpectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way." Web 1: http://blog.toyota.co.uk/the-toyota-global-vision Toyota Website, Global Vision (accessed 16th April 2011) According to the latest global vision statement Toyota has announced that they want to be the ones to lead the way to the...