Nokia Business Model

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to themwith easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operatorsand corporations. Nokia is a broadly held company with listings on four major exchanges. (Quote from Nokia's web site). By connecting people, we help fulfil a fundamental human need for socialconnections and contact. Nokia builds bridges between people - both when they are far apart and face-to-face - and also bridges the gap between people and the information they need (Nokia's Mission). I aimto find out what is giving Nokia their competitive advantage and how they have kept it. To find out I am going to be using many different sources. The main one's are Internet, Email, Newspapers,magazines, business library, mintel, business studies textbook etc. I have already sent an email to Nokia requesting information on how they have kept their competitive advantage. I chose Nokia because Iam really into phone. I believe Nokia to make the best phone, and I would like to find out more about them.
What is competitive advantage? Competitive advantage is a distinctive feature that makes abusiness successful. It may result from innovation, reputation or relationship with the customers and suppliers. It must be hard for other businesses to copy or your competitive advantage will notlast very long. To get it right, a business must carefully identify the people who will buy the product. Competitive advantage may show itself in the ability of the business to charge a lower pricethan other similar products.
The three main parts of competitive advantage are innovation, relationships and reputation.
Innovation - being the first with something new is a powerful way of being...