Nytt

2) Customers´target(s)?

Bobos. - Artistic and spiritual.

3) This is the Trends we are going to work whit.

a) Hotel: trends we want to use in the Carlton hotel.
We want to use the trendnr 1, 4 and 5.

Trender:
Hotel:

1.Ecology: We want to have a hotel that make its own power. So far as it goes. for.eks that the roof will be solar panels.
Also: for.eks
the hotelwill have low energy light bulbs in all guest rooms
we have outdoor lighting controlled by sensors or timers
we are saving showers in all rooms
We sort the garbage
we use suppliers who comply withthe latest standards for safety and ethics

4. The custumers are the marketers: when customers book a room, they can select the music and the smell that they want and have. Also the products.This is done so that the room will be personalized to each customer.
5.new technolgies - we will use new technology that holograms. Instead of a book that is located in the hotel room we have abuddafigur that can respond to the different questions that the customer may have. In terms of hours, health spa, fitness center, etc. We will use the same concept as the iphone 4 The light in the roomand some of the various facilities in the room will be controlled by voice.

Hotel:

Concept:
In Carlton, senses are our number one priority.
When the founder of Buddhism was talking about theworld he meant the "world" that extends from the top of the head and down to our feet. Our goal in Carlton is to satisfy your world. Buddha defined our six senses as "the world". That is the vision,hearing, smell, taste, feel, sense and mind sense. These six senses are our goal to touch. We will give you pleasure, discovery and simultaneously provide the best service so that customers will have arelaxing and wonderful stay in our hotel. You will discover a new side of relaxation and wellness with our new concept.

b) Catering: Trends we want to use in the Carlton hotel catering.
We...