Oferta Y Demanda De Cafe

Páginas: 17 (4077 palabras) Publicado: 25 de noviembre de 2012
Titulo
OFERTA Y DEMANDA DE CAFÉ.

Abstract

In this research, has established an analysis of supply and demand of coffee in the Ecuadorian market in order to know the trend of this product in the minds of consumers.

The results obtained allowed to know the production in different regions as well as consumption of production, ie allowed to know the percentage interest in the productmarket.

Regarding the theoretical framework established concepts in an easy to analyze the evolution of coffee in the market about supply and demand, and allows to establish the most important aspects to identify and establish a real demand for the product.

You have established what are the main producers in the world and that issue has been this production in the coffee market both production andconsumption, which has allowed us as leading the global production and make a comparison with domestic production.

You have done an analysis of national production with respect to regions such as mountains, coast, Amazon and Galapagos, and what kind of coffee is produced in the above areas.
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1.5. - Key words

Market. - The market is any set of transactions,agreements or exchanges of goods and services between buyers and sellers.

Offer. - In economics, supply is defined as the quantity of goods or services that producers are willing to offer different prices and conditions given at a certain time.

Demand. - demand is called to act, attitude or willingness to purchase goods or services, to provide for the satisfaction of needs, from one or moreconsumers.

Purpose .- product resulting from work carried out on land, on raw materials or ready-made subject matter to satisfy a want or need.

Price. - price is called the monetary value assigned to a good or service.

Plaza. - It is the place where they celebrate the purchase and sale of different production.

Promotion. - Joint efforts to achieve greater sales volume at the expense ofcreating a shopping needs in the consumer.

Advertising.- Advertising is a mass communication technique that seeks to spread or inform the public about a good or service through the media in order to motivate the public to action.

Joint Marketing. - The Joint Marketing are ideas and techniques aimed at developing the various business policies to ensure that the progress of the production unittakes place more in line as possible with the market sector for that unit.

Seed Café. - Cafeto toast, and drink that is extracted from it. The grains are obtained, two in number per fruit, the ripe berries, red, and the grain has two cotyledons plano-convex to give it its characteristic shape. Once cleansed of their integuments, suffering after a drying time.

Arabica height.- Themorphological varieties of arabica coffee have the morphological characteristics of a shrub, usually pyramidal crown, leaves elliptical, oblong, sometimes lanceolate. The inflorescence consists of two to three peaks per axilla. The fruits are drupes ellipsoidal shape. Flowering and production tend to be stationary, the genetic nature of arabica is characterized by self - compatible (automatically), andtetraploid chromosome numbers.

1.6.- Resumen

En el presente trabajo de investigación, se ha establecido un análisis de la oferta y la demanda del café, en el mercado ecuatoriano con la finalidad de conocer la tendencia de este producto en la mente de los consumidores.

Los resultados obtenidos permitieron conocer la producción en las diferentes regiones así como también el consumo de laproducción, es decir, permitió conocer el porcentaje de participación en el mercado del producto.

En lo que respecta al Marco Teórico se establecieron conceptos que permitan analizar de manera fácil la evolución del café en el mercado, con respecto a su oferta y demanda, además de permitir establecer los aspectos más relevantes para identificar y establecer una demanda real del producto....
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