Overview De Digital Marketing

Agenda
• • • • Digital Technology Impact Business Opportunity How to Grab it Doing it

Today, businesses face…
Higher complexity
Unpredictable economy Tighter funding sources

Rising costsIncreased risks

Tech Revolution

Consumer expectations

Content People Micro

processor

Digital Technology Process Storage

Software

Network

The Internet and socialtechnologies have great potential…

Internet Visualization

Internet Statistics
• 2 billion internet users worldwide • Social networking users had surpassed number of email users • Social networking usage(time) surpassed email usage • Social networking accounts for 50% of all mobile internet traffic • Around 250 million people use Facebook on a daily basis • There are two billion views on You Tubeeach day

But you need to know what you want to get from it…

…and how to get it!

What you can get from it:
• Business
– Generate Business – Build a Brand – Communicate

• Individual
– –– – – Learn Buy Communicate Socialize Entertainment

HOW? The 10.5 Profitable Business Goals of Digital Marketing

1. Be visible

2. Be findable

3. Tell Your Story

4. Be Known

5.Connect

6. Engage

7. Do Business

8. Listen
“@YOUR_COMPANY is great!”
“@YOUR_COMPANY has the best customer service” “RT: I just got the best #YourProduct”

9. Be responsive

10. Learn10.5. Create an experience

Client

Consumers

Social

Search

Mobile

Surfing

Enterprise

Communication

Intranet
Communicate Search Inform Train/Develop

OperateMobile

Employee

Innovate

Cosumers

Collaborate

B

B to B Digital Marketing C to B

B to C

B

C

C to C

C

Thank you
Take advantage of the Digital World

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Consulting Services that focus on: Building practical...