Perfiles

ISSUE 1 2012 WWW.CAT.COM

BENEATH THE SURFACE OF
THE BUCYRUS ACQUISITION
WHAT IT MEANS FOR CUSTOMERS, DEALERS
AND CATERPILLAR EMPLOYEES

ZAHID RENTAL SERVICE GOES THE EXTRA MILE
GIVING CUSTOMERS A LOUDER VOICE

• DEALER LOCATIONS

THIS IS CAT® PAVING TERRITORY.
NO ONE EQUALS OUR GLOBAL FOOTPRINT:
200,000 PEOPLE, 180 COUNTRIES, 6 CONTINENTS.

Come and see our extensive
line ofproducts on display
at Intermat!

24/7 support from the extensive Cat® Dealer network
Dedicated and highly trained paving specialists
One-stop equipment, parts, service and rental
Flexible financial incentives

April 16 - 21, 2012
Hall 5B

Discover a world of service and value. Contact your local Cat Paving Dealer,
or visit www.cat.com.

CS423E

CS44

CP44

CS533E

CP533EAP255E

AP300

AS3143

AS3173

CP54

AP500E

RM300

PS150C HW

CS54

CP56

AP555E

AS2252C

CB14, CB14 XW (900 mm),
CB14 XW (1000 mm),
CB14 Full Flush

PS150C

CS533E XT

RM500

CS56

AP600D

CS64

CP74

CP64

AS2301

CB22, CB24,
CB24 XW,
CB32, CC24

PF300C

CS54 XT

CB34, CB34 XW,
CC34

PF300C HW

PM102 (Track)

AP755

AP1000E

AS3251CCB434D

PS300C

CS76

CS76 XT

CP76

AP655D

AS2302

CS74

AS3301C

CB434D XW

PS300C HW

PM102 (Wheel)

CB534D

AP1055E

AS4251

CB534D XW

AS4251C

CB564D

PS360C

PM200 (2.0 m)

PM200 (2.2m)

PM201

AS4252C

CB54

RB5700

CB54 XW

CB64

CD54

CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress,as well as corporate and product identity
used herein, are trademarks of Caterpillar and may not be used without permission. © 2011 Caterpillar. All rights reserved.

PAVING ALL DAY. EVERY DAY.

Dear reader,
The strength of any business depends on the growth of its
offering and that of its customers, which is why Caterpillar
continues to strategically invest in the most promisingsectors. Our June 2011 acquisition of mining equipment
manufacturer Bucyrus is a recent example. By investing
$8.8 billion, we greatly extended our product range and
enabled customers to source all their equipment and
services from a single provider. As well as giving them access to the Cat dealer
network, this investment in our mining customers helps secure our presence in
a steadily growingindustry.
We have also made significant structural investment, by establishing Regional
Product Distribution Centers in places such as Dubai, UAE and Zeebrugge,
Belgium. These help streamline our distribution process, in order for our
equipment to reach you faster, and hopefully surpass your expectations.
Investments are also being made in the way we gain knowledge, increasing
the volume andvisibility of customer dialog to gain a clearer picture of future
product needs. By listening closer and more carefully we can react better, and
strive to foresee and surprise by continuous innovation going forward. I invite
you to learn more through Frederic Istas, one of our new product managers, to
find out about our focus on quality and how we bring our vision to life.
I am pleased to reportthat rental continues to grow as a highly desirable
solution for more and more customers. Many of our dealers are adding locations
and units to their rental fleets so they can provide you with the increased
flexibility your business needs. We aim to live up to the motto: “Wherever your
projects are, so are we.”
In every story in this issue of Cat Magazine, I hope you will see how Caterpillar
isfocused on ways to help you grow: by expanding product lines, delivering
quality equipment and helping you bring every project to a successful and
profitable end, even in very challenging markets.
We thank you for your business in 2011, and wish you a productive and fruitful
2012. I hope to see many of you at the INTERMAT show in Paris this coming April.

BUCYRUS ACQUISITION CHANGES THE...