Pest Analysis Of Philips Company

PEST Analysis of Philips company

Political
As the company maintains sales and service organizations as well as manufacturing operations in many different countries it must deal with a greatvariety of laws and policies, which additionally change all the time. For example in many countries of European union now taking place dynamic changes in employment law.(Federation of European employees,2007) Also many countries are now environment concerned and try to reduce pollution. Philips as a large manufacturer can face some problems because of that.
Economic

Socio-cultural
The company ispresent in many countries so they have many socio-cultural scenarios. It is important for Philips to adapt to these changes in customers expectations from region to region and being able to cateraccording to them. People in developed countries now also start to pay more attention to the culture of a company, and that fact that Philips is a highly ethical company, which cares about its customersand suppliers will win them more respect from people. Another point about social factor is that people in many countries become wealthier so more now will be able to afford prices of new technology.Technological
Philips Company is dependant on technology. Innovations can significantly improve operations of the company. On the other side if competitors of the company will become moretechnologically advanced Philips can loose its market share.

SWOT Philips
Strengths
Philips has a recognizable and very strong brand image that was established thorough the years. The core values and thewhole icon of Philips are based on the quality, value for money, innovation, and superiority of the service and on the trust. The product range is wide, modern and of good quality.
Philips products andsolutions are known to be advanced, easy to use, and designed to meet the needs of all users. Company also has strong intellectual property position as it has a lot of widely used technologies...