Petco

oPETCO CASE STUDY

Petco case: pg. 121

-#2 pet store in USA
- More than 1000 stores
- Sells: pet food, pet supplies, grooming products, toys, novelty items, vitamins, veterinary supplies andsmall pets such as fish, birds, hamster but not dogs and cats

-Strategic location:
-Most stores between 12,000 and 15,000 sq. ft.
and located near supermarkets, bookstores, coffee shops, drycleaners, and video stores (target costumers located)

US. Pet population:
* 411.8 million animals including 171.1 million dogs and cats
* 62% of all US households own at least one pet
* ¾of that 62% own 2 or more pets
* It is probable that the trend to have pets is increasing (people living alone, increasing number of children under the age of 18
* US retail sales of pet food,supplies, small animals (excluding cats and dogs) and services = 47.7 billion
* One of the most important missions: to promote the health, well-being, and humane treatment of animals.
* Vendorselection programs, pet adoption programs, partnerships with animal welfare organizations
* Involved in programs each year to raise money for local communities and local animals initiatives
*4 million pets euthanized each year
* Programs with different strategies: a) round up – spay today; b) “think adoption first”- promotes human and animal bond; c) “spring a pet” pet loversdonations $5, $10, or $20
* 2009 petco tree of hope raised $4 million (30% more than in 2008) Christmas time
* Purchase of card ornaments supports welfare charities
* Petco foundation sponsors“kind news” a humane education program that educates children about humane treatment of companion animals and fellow human beings.
* Pets engender strong emotional attachments
* Petco ethicsoffice checks on retailers to maintain ethical codes
* Petco has developed and implemented a comprehensive code of ethics, it addresses all areas of organizational risk associated with HR,...