Pinturs

Add Imerys Minerals to Reduce TiO2
Our extenders allow replacement of up to 25% titanium dioxide in paint without any loss of opacity or other key properties

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Take your TiO2 to a new level
Never has titanium dioxide extension been more important in decorative paints, yet prices continue to increase and inventories remain low. Mineral extenders from Imerys can reduce a paintmanufacturer’s total titanium dioxide requirement, while at the same time enable savings in the raw material cost per gallon of paint. x Reduce costs & alleviate pressure from escalating TiO2 prices x Reduce dependence on tight TiO2 inventories x Let Imerys technical experts help you reformulate

I M ERYS | T H E WO R L D ’ S L AR G E ST SU P P L I ER OF WHIT E INDUST RIAL M INE RAL S

I M ERYS | MIN E R AL S F O R Ti O 2 E XT E N SI O N

Let Us Help You Reformulate
Broad Portfolio Imerys has the broadest portfolio of mineral
solutions designed to help reduce TiO2 in customer formulations. We are the number one supplier of white industrial minerals.

New Product Development Imerys designs products
to help our customers with TiO2 extension. • New, innovative treated minerals arenow available to help reduce dependence on TiO2. • The new ImerTiX™ TiO2 extender products are engineered to reduce crystalline silica content to non-reportable levels.

Premium Product NeoGen 2000 is the premium product
for TiO2 extension in the paint and coatings industry. Compared to conventional calcined kaolin, NeoGen 2000 provides improved whiteness, better opacity andwhiter tint strength, while improving TiO2 extension and reducing costs. Contact Imerys For help in reformulating your paint to reduce your use of TiO2, please contact David Skelhorn at (770) 843-5023 or DSkelhorn@imerys.com.

Contact our mineral experts in TiO2 extension – let us teach your team how to reduce your dependence on TiO2.
TYPICAL PROPERTIES | IMERYS MINERALS FOR TiO2 EXTENSION(ORANGE INDICATES BEST SOLUTION)
Mean Diameter (microns) Oil Absorption (g/100g) PVC Range Recommended System

Kaolin and Hydrous Kaolin Extenders: Traditional TiO2 extenders for low PVC coatings Kaopaque 10S Hydrite RS/RSA NeoGen 2000 PoleStar 400 Glomax LL Glomax JDF ImerTiX™ 70 / XCS-Carb 07ST ImerTiX™ 100 / XCS-Carb 10ST ImerTiX™ 150 / XCS-Carb 15ST 0.5 0.45 0.7 0.7 1.4 0.6 0.7 1.0 1.5 45 43120 100 75 45 23 20 18 All All Above CPVC Above CPVC Above CPVC All All All All Water Water Water Water Water Water/Solvent/Powder Water Solvent/Powder Water/Powder

Calcined Clay Extenders: PREMIUM TiO2 extenders for decorative coatings

Surface Treated Calcium Carbonate Extenders: PREMIUM TiO2 extenders

Note: XCS-Carb product line has been engineered to contain less than reportable levelsof crystalline silica.

I MERYS | MI NERA LS F O R Ti O 2 E XT E N SI O N

CRITICAL PIGMENT VOLUME CONCENTRATION (CPVC) | PRODUCT SELECTION FOR TiO2 EXTENSION
Imerys offers a range of products which are effective TiO2 extension solutions. The extension mechanism is very different depending on position relative to CPVC. The choice is also dependent on the nature of the paint system, withproducts fitting differently in water based, solvent based and powder coating systems.

BELOW CPVC
SOLVENT POWDER LATEX Imerys TiO2 Extenders for Below CPVC ImerTiX 70 XCS-Carb 07ST ImerTiX 100 XCS-Carb 10ST Glomax JDF Kaopaque 10S Hydrite RS/RSA             

ABOVE CPVC
SOLVENT  
52 27.1 145 20.5 51.2

Imerys TiO2 Extenders for Above CPVC NeoGen 2000 PoleStar 400 Glomax LLImerTiX 150 XCS-Carb 07ST ImerTiX 100 XCS-Carb 10ST

         

20% PVC SEMI-GLOSS ACRYLIC LATEX

PVC VINYL ACRYLIC LATEX

Formulation TiO2 (lb) ImerTiX (lb)

Without ImerTiX 203 0

With ImerTiX 151 34.8

Formulation % PVC % TiO2 Reduction Pigment System TiO2 (R-706)

Conventional Calcined Clay 57 0

NeoGen 2000

Estimated Cost Savings

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Up to 25%

181 181 17.5...