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Advertising Campaigns - Meaning and its Process

Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in differenttypes of medias at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.

The very prime thing before making an ad campaign is to know - Why you areadvertising and what are you advertising ?

Why refers to the objective of advertising campaign. The objective of an advertising campaign is to

▪ Inform people about your product
▪ Convince themto buy the product
▪ Make your product available to the customers


The process of making an advertising campaign is as follows:

▪ Research: first step is to do a market research for theproduct to be advertised. One needs to find out the product demand, competitors, etc.



▪ Know the target audience: one need to know who are going to buy the product and who should betargeted.



▪ Setting the budget: the next step is to set the budget keeping in mind all the factors like media, presentations, paper works, etc which have a role in the process of advertising andthe places where there is a need of funds.



▪ Deciding a proper theme: the theme for the campaign has to be decided as in the colors to be used, the graphics should be similar or almost similarin all ads, the music and the voices to be used, the designing of the ads, the way the message will be delivered, the language to be used, jingles, etc.



▪ Selection of media: the media ornumber of Medias selected should be the one which will reach the target customers.



▪ Media scheduling: the scheduling has to be done accurately so that the ad will be visible or be read or beaudible to the targeted customers at the right time.



▪ Executing the campaign: finally the campaign has to be executed and then the feedback has to be noted.


Mostly used media tools...