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May 2012

GSA GNSS Market Report – Issue 2

May 2012

GSA GNSS Market Report – Issue 2

2

TABLE OF CONTENTS

INTRODUCTION

4

EXECUTIVE SUMMARY

5

GNSS MARKET

6

GLOBAL MARKET OVERVIEW
ROAD
LOCATION-BASED SERVICES (LBS)
AVIATION
AGRICULTURE
SURVEYING
MARITIME

ANNEXES
ACRONYMS
ABOUT THE EUROPEAN GNSS PROGRAMMES

GNSS Market Report issue 2, 2012

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PREFACE

Methodology and sources of information
The present market report has been produced applying the GSA’s* market monitoring and forecasting process. The underlying forecasting model is based on advanced econometric
techniques. An extensive set of variables is used to model scenarios based on key assumptions. These assumptions are cross-checkedthrough an iterative process involving
renowned experts in each market segment. Additionally, a check is performed for each segment by comparing the model’s results with the most recent market research reports from
independent sources.
The model makes use of publicly available information including the following sources: Eurostat, US National Transportation Statistics, International Road AssessmentProgramme
(iRAP), United Nations public information, International Telecommunication Union (ITU), Nations Online, GSM Association, Boeing, Airbus, Federal Aviation Administration, General
Aviation Manufacturers Association (GAMA), Eurocontrol , the Food and Agriculture Organisation (FAO), FP7 project websites. The surveying chapter has been prepared in cooperation
with CLGE.

Disclaimer
Theinformation provided in this report is based on the GSA’s best estimates and forecasts at the time of publication**. Although the GSA has taken utmost care in checking the
reasonableness of assumptions and results with the support of industry experts, the GSA does not take any responsibility in the further use made of the content of this report.

Feedback and further information
We arelooking forward to receive any comments and feedback. If you have any questions regarding this report, please contact the GSA via market@gsa.europa.eu

* About the GSA: The European GNSS Agency (GSA) is an agency of the European Union. One of its missions is to support the European Commission in promoting the market exploitation of EGNOS, keeping Europe at the forefront of the satellite navigationsector.
** Previous reports: In the past GSA has communicated various market forecasts through different channels including GSA’s own website and conference presentations. The current publication is based on the latest and most comprehensive analyses and takes into account
the most recent trends and the most recent information with respect to the Galileo deployment.

GNSS Market Report issue2, 2012

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INTRODUCTION

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Market definitions
GNSS market

Market segments

 The GNSS market is the market of products and services using GNSS based positioning

The following six segments have been selected for this report*:

and navigation as a significant enabler.

 When assessing the size of the market for multi-purpose products like smartphones,
a correction factor istaken into account to reflect only the (retail) value of the parts
related directly to positioning and navigation, for example:

 Road: PNDs and in-vehicle systems, supporting navigation and other ITS applications
 LBS: GNSS-enabled mobile phones and services
 Aviation: GNSS devices for commercial, regional, general and business aviation



 PND: 100% of retail value since GNSS isthe key enabler.

 Agriculture: tractor guidance, Variable Rate Technology (VRT) and Automatic Steering



 GNSS-enabled smartphone: for the core market, only the value of GNSS

 Maritime: merchant fleet only and their GNSS applications in the open sea

chipsets is counted. For the enabled market, the entire retail value of the
smartphone is included.



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