Plan Estrategico

Gestión del Cambio Organizacional
Maestro Juan Antonio Bobadilla

Plan Estratégico a 5 años
Idea Social




Junio 5, 2012

Idea Social

Idea Social is multidiscipline group ofprofessionals in CSR design (Corporate Social Responsibility), whose mission will be the link between socially responsible companies and nonprofit organizations. The group is dedicated to strategic design,used the implementation support material like brochures, catalogs, websites, etc. is determined each proyect by the research and analysis. Also works with specialists in other fields such as marketers,advertisers, photographers, printers, translators, writers, psychologists, linguists, journalists, among others. This provides a comprehensive service backed by professionals in their field.

MissionBe the number one provider of services that contributes to change the vision of Corporate Social Responsibility to Social Enterprises in order to focus in it’s competitive and valuable situation.Vision

Provide innovation, responsibility, expertise and professionalism in the field. The purpose of IDEA SOCIAL is the company to assume its social role in many ways without losing sight ofits economic role and to give better competitive position and management and ensure sustainability and current presence and future.

Key Results Area

* Planning
* Finance
* HumanResources
* Sales
* Production

Market Situation

The rapid evolution and social psychological in the consumer and the explosion of new communication technologies in everyday life ofindividuals and companies reveal, from the standpoint of business communication, the problem is to get organizations communication noise which constitutes their everyday environment. The company, its brands,its products and its actions should be identified and recognized by their different audiences and this is where the management of communication and the use of different marketing disciplines are...