Pota Mercados

1. Introduction

The giant squid or jumbo squid (Dosidicus gigas) is a mollusk family cephalopods, oceanic species with a lifetime average of years living along the Pacific coast, from Baja California to Valparaiso. It is a predator in the diet of sardines, mackerel, langostillas, hake, plankton and other species to a lesser degree, including cannibalism as a common behavior. The giant squidhas terminal fins and broad head, a blanket cylinder, two tentacles and eight arms it uses to capture prey. during the first visit to the province of Paita.
Currently in the Chinese market, the changes tend to dietary consumption of natural products. Thus shows that the demand for frozen squid consumption has shown a growing behavior.
In Peru, frozen squid is a product with a high export volume,which has a remarkable growth in recent years; this is due to low prices and wide variety of presentations. The giant squid is exported frozen fillets, tubes, strips, dice, wings and tentacles. Our export product to the distributors of the Chinese market will be in the presentation of frozen squid steak.
The giant squid also known as giant squid or cuttlefish in South America, is a food of highnutritional quality for the consumer, contains vitamin B1 and B2, potassium and magnesium. The squid grows on the coast of Peru, Northern Chile, Costa Rica and Mexico. The presentation of frozen squid steak to be marketed is 1 kg., 5 kg. and 10 kg., skinless, vacuum packed in bags and 75% humidity for preservation and exports in refrigerated containers.

1.1 Properties
The nutritive propertiesof the squid are the same as the squid provides protein, vitamins B3 and stand B12, minerals such as phosphorus, potassium and magnesium and low in fat intake. Instead, the flavor is more rugged, and its texture and although there are different qualities of drinking, no more than that of the squid.
The price is well below the squid squid so not bad as what to use it to working, though I would useonly to traditional fried calamari "squid", but with strips of squid. The batter disguises powerful flavor of the squid is fine compared to squid. You can find this cephalopod in different forms depending on their size, rings, sliced, whole and can be cooked like cuttlefish or squid.



Chart Nº1: Nutritional Information per 100 gr. Of
kJ 281.23
Kcal 67.12
Proteins 15.43 g
Carbohydrates 0Lipids 0.6 g
Sodium 1.12 g
Source: Working team


2. PRINCIPLES CHARACTERISTICS OF THE MARKET
2.1 Company profile
Peruvian Seafood SAC is a peruvian company that export the frozeen steack of giant squid to the chinese market. This frozen of giant squid have a value added because is conservated by long term and have the major performance of the product for the transformation.
The majorgeographical point of landing of frozen squid in Peru is located in the north of the country that is in the department of Piura, Paita Province, and Port of Paita, in which it has developed an infrastructure for the exploitation of squid, which has developed these resource exporters. As the project has considered developing the export of frozen squid steak in the province of Paita, the proximity tothe port that has the same name.
2.2 Consumer profile
Our product is a marine resource with high nutritional value, has a growing international demand, usually in China, so we have focused on the distribution of that market with the following profile: All importers of seafood distributors, who have within its squid imports, and which are imported and frozen fillets.
.Geographic profile
Firstto fix the China market must be known as this country is made because it is a country that has a long land area.
China is the fourth largest country in the world in land area after Russia, Canada and the United States. It has eight times the size of Peru, the following map shows how China is geographically distributed which lets us know that is a large market and the location of the provinces...