Proceso De Publicidad

UNIVERSIDAD DE EL SALVADOR
FACULTAD DE CIENCIAS ECONOMICAS
ENGLISH V



“THE ADVERTISING PROCESS”

 




The advertising process is realizad though seven steps; which we will apply next the advertising campaign for the Paletas Cuscatleca.

This way we begin to him to the proposal that we offer in publicity and exclusive form toPaletas Cuscatlecas

* CHOOSING THE BASIC AUDIENCE.
Generally the advertising is directed to one of three audiences: consumer, distributors or organizational buyers. This is due to the message that wants to be announced and the means that will be chosen to transmit it.

Consumer advertising: Are directed at those persons who might want the product for their use, for household use, or as agift. Aimed at large target markets, consumer advertising in general is placed in the mass media.
Trade advertising: Trade advertising try to influence intermediaries either to stock a product (pull strategy) or to advance it through distribution channels on its way to ultimate consumers (push strategy).
Industrial Advertising: Sometimes called “business-to-business advertising “. Industrialadvertisementes promote goods and services for business or organizational use. Marketers of word processing equipment advertise their products in magazines directed at business people in charge of information systems and offices.

1.1 CHOOSING THE BASIC AUDIENCE FOR PALETAS CUSCATLECAS

For the Paletas Cuscatlecas we decide to direct our advertising to the consumers. This advertising isdirected those persons who might want the product for his own use, for use of the house or as gift.
Being this the safest form and rapid way of transmitting and announcing the product to those persons who want to consume it.
It can be enjoyed by any person, so much like big and small. On the basis of this the chosen audience they will be the women, men, young women, children, adults, majoradults, Without barriers or obstacles are able to the limits of age so that any type of person could share and enjoy this delicious product at any time.
It will be focused towards all of them for it could enjoy in company, though it could consume only, we want that the persons could share it having the company of someone more and to spend A moment that was refreshing and delighting them with hisvaried flavors making them feel that they will have the flavor of a natural frozen product contained in an alone place that will seem to them to be yummy and at the same time making them feel in family.
Therefore, adults since small they were enjoying this product and it demonstrate that not only for being a delicacy it wants to say that it must be savoured for more boys of the home.Indeed adults will feel like kids again
* SETTING ADVERTISING OBJECTIVES

After to select to the consumers like our general audience, we must select realistic objectives and establish goals for the advertising campaign.
That is to establish specific and measurable goals for the overall advertising campaign and perhaps even for specific advertisements. Advertising objectives can be broadly divided into salesobjectives and nonsales objectives.
SALES OBJETIVES: Most advertising is aimed at initiating sale, increasing sales, or stemming a decline in sales. Sales objectives are frequently tied to the product´s stage in the cycle affects both the message and the media chosen.
* INTRODUCTION. Advertising for the introduction of a new product to the market usually takes one of two forms. Informativeadvertisements. Aims simply to create awareness that the product now exist.
Pioneering advertisements. Are meant to increase primary demand for the product.

* GROWTH AND MATURITY. When a product should b reaching its sales potential, sales objectives usually dictates the use of two types of advertisements. Competitive advertisements. Seek to create selective demand. Reinforcement...