Proctor And Gamble

Procter & Gamble: It’s Supply Chain Management
P&G is a company with 138,000 employees, 140 factories and 25 R & D. It has 23 global brands with sales of over a trillion dollars. According to AnaGonzalez, "more than three million times a day to reach consumers." Its strategy is based on innovation of its brands, products, procedures and logistics solutions: "Innovation is one of the strategiesis something that is part of identity." It will find many examples throughout the history of the company, as being the first to launch washing powder, the first fluoride toothpaste, and a recentdevelopment, the first detergent wash gel effectively 15 degrees.
An example of innovation in logistics stressed was: Gillette Fusion razor blades 5 which was a major logistical challenge at as it isproposed that a certain day, early in the product will be available in all establishments, strategy was called Harry Potter, as appeared one day in every store. It focuses on three business units:personal care, health and home care. Their supply chain comprises the area of ​​supply from the decision of the implementation of manufacturing to put products on the shelf.
The company went through severalstages. In 1995 was from store to store, in 1998 opted for cooperation, joint efforts in view of the consumer, in 2003 total chain optimized linking all information from actual demand, and in 2008opted for the creation of value and competitive advantage, making a close collaboration between all members of the supply chain.
Opportunities to create value reside in increasing the volume of salesthrough promoting excellence logic at the point of sale (operating with 5-6% of non-linear stock and seek to reduce, as customer dissatisfaction with the lack of stock is a loss for the company). Tocomplete these, the company established two outlets, one is when the consumer will buy the product, logic plays a key role, and another when testing the product and decided to repeat. They give a...