Project Advertising Plan

SITUATION ANALYSIS
How did we get here?
Mrs. Doggie Pet Sitting is family owned and operated, originated in Los Angeles area. The owners were brought up in homes always full of pets, so theyunderstand how important pets are to their owners, and how he or she is a beloved member of the family. Mrs. Doggie is dedicated to taking care of our clients' animals as if they were our own. It’sexperienced and we love to spend quality time playing with our pets and we know how important they are to everyone of us. Mrs. Doggie wants to make sure that your pets are in good care while you cannotbe around. We consider pet-sitting as an alternative to kennels for those concerned for the well-being of their loved one. Plus, you have that piece of mind knowing that your pets will be safe andsecured at home and are in familiar surroundings. We also take care of your home as well.
Where are we today?
Right now, our business is doing in a good shape. We have the regular customer about 8clients and 30 non - regular clients. We plan to attract more customers to be about 50 regular base clients every month.
Competitive Atmosphere
Direct Competitive:
Upon today, the directcompetition in Thai dog massage in the LA area doesn’t have yet. The direct competition might be the regular massage or other-style massage.
Indirect Competitive:
Mrs. Doggie’s Thai dog massageis a unique service in the LA area, but it may be vulnerable to indirect competition from other luxury pet services that compete for the same dollar.

This indirect competition includes:

•Upscale grooming facilities, such as Hounds Lounge in Studio City.
• Specialty pet boutiques, including Fifi & Romeo in West LA.
• Pet psychologists and psychics will compete with dog massagebecause they may promise to calm a troubled pet, and they may satisfy a consumer’s desire to provide an added level of care for their pet.
• Alternative medical services for pets. Water therapy...