Project introduction to marketing

Introduction to Marketing
Project
Christian D. Carrera
Camila Burbano
Nasim Forootan

Name of the Product: Wireless Power

Slogan: “Power in the Air”

Main Idea: Imagine a future in which wireless electricity makes everyday products more convenient, reliable, and environmentally friendly. In a world where Cell phones, laptop computers, iPods and other electronic devices are capable ofre-charging themselves without ever being plugged in.
Our company would work to make this future a reality, developing wireless electricity technology that will operate safely and efficiently over distances ranging from centimetres to several meters and will deliver power ranging from milliwatts to kilowatts.
Objectives:
* Develop a family of wireless electric power components that will enableelectronic devices to function without being plugged in.
* Provide Wireless electric power delivered over rooms and scale distances, and with high efficiency.
* Proportionate wireless power that is safe for people and animals.
* Being the leader in this technology in Ecuador.

Wireless Power Technology: Basics

We believe that first we have to understand what it is wireless power. In few words itis the exchange of electric energy or power over distance without wires.

Wireless power uses magnetic resonators that efficiently transfer power over large distances via the magnetic near-field. These proprietary source and device designs and the electronic systems that control them support efficient energy transfer over distances that are many times the size of the sources/devices themselves.We know that some people are concerned with safety issues. We have to say that wireless power is a non-radiative mode of energy transfer, relying instead on the magnetic near field. Magnetic fields interact very weakly with biological organisms as people and animals and are scientifically regarded to be safe.

Capacity
Our technology would be capable of scaling from applications requiringmilliwatts to those requiring several kilowatts of power.

Transfer Power
Wireless power is designed for mid-range distances, which we consider to be anywhere from a centimeter to several meters. The actual operating range for a given application is determined by many factors, including power source and capture device sizes, desired efficiency, and the amount of power to be transferred.

Efficiency ofthe Technology
The power transfer efficiency of our product depends on the relative sizes of the power source and capture devices, and on the distance between the devices. Maximum efficiency is achieved when the devices are relatively close to the matrix.
g solutions require a cradle to hold the capture device, or a mat on which the capture device must rest. WiTricity technology is based onsharply resonant strong coupling, and is able to transfer power efficiently even when the distances between the power source and capture device are several times the size of the devices themselves.

Benefits of our Product

More Convenient:
* No manual recharging or changing batteries.
* Eliminate unsightly, unwieldy and costly power cords.
More Reliable:
* Never run out of battery power.
*Reduce product failure rates by fixing the ‘weakest link’:  flexing wiring and mechanical interconnects.
More Environmentally Friendly:
* Reduce use of disposable batteries.
* Use efficient electric ‘grid power’ directly instead of inefficient battery charging.

Segmentation
We know that the main reason why we have Segmentation is because we have so many types of customers. So we haveestablished the place, the population and the target that we want to reach.

Geographical: Guayaquil, Ecuador.

Demographic: According to the INEC 250,000 individuals are our potential customers.

Target: We have three main groups students in universities, executives and households from middle to high income.

Positioning: Now that we have defined the market and identified the perception that we...