Promoción De Videos En Youtube

Overview | YouTube Promoted Videos

YouTube Promoted Video
YouTube at a glance

Connect your videos to your target audience.
• # 1 entertainment site on the Internet, and #4 largest Internetdestination • Unique monthly visitors: 90 million • Average monthly time spent on site per user: 54 minutes • Monthly pageviews: 5.3 billion*

Overview YouTube Promoted Videos brings the power ofsearch advertising to YouTube. An easy-to-use tool, Promoted Videos enables video content owners to promote their videos across YouTube through a dynamic, auction-based marketplace. Benefits • Reachusers with your videos as they are searching on YouTube, the second largest search engine according to comScore. • Keyword-based targeting gives you control over which search terms trigger your videopromotion. • Pay only when someone clicks to watch your video, and decide how much a view is worth to you by setting your maximum cost-per-click. • Drive community engagement—comments, ratings, andsharing. • Surface your videos on YouTube Search Results pages, within Related Videos, and on the YouTube homepage. • Engage with an audience that actively opts in to view your content.

Did youknow?

• YouTube is now the world’s second largest search engine on the web, after Google.* “The Promoted Videos campaign has been a great opportunity for us to rise above the thousands uponthousands of videos that are uploaded to YouTube daily.” —Brian Packer, VP marketing, Zagg

Formats and Features • Creating an ad is as simple as writing a few lines of text to accompany your videothumbnail. Your YouTube video is your creative, so there’s no need to create an additional display unit. • Upload a video to YouTube. YouTube Promoted Videos works most effectively when your content iscompelling. • Users click on your promotion, and are taken to either a watch page or your YouTube channel—you can decide. • In addition to reporting on performance (impressions and clickthrough...