Proyecto Publicidad Agencia De Viajes

Introduction
The world of business today is fiercer than ever before, and basically the success of each corporation depends largely on its competence employees. However, after working in 25 or 30 years, they really feel tired, and therefore need to relax and improve their health more often. Bluesky knows this and would like to serve and delight these potential customers, thereby being able toget profits in short period of time.
The key elements of Bluesky travel Agency concept are depicted as follows:
➢ Offering professional and friendly full-travel-services, and helping customers glide through their vacations without worrying about flights, hotels, baggage handling, meals, transportation, sightseeing, etc. in Mexico.
➢ Organizing many unforgettable vacations, proposingholidays to Mexican unspoiled sandy beaches, and showing customer where to stay, the best resorts and most interesting destinations.
➢ Assisting customers to select the best trips with low price and highest quality.

1. Executive Summary
Bluesky Travel Inc. will begin its operations in December, 2004 and provide full service travel packages to the Canadians who are 50 years old and over.This segment has one of the largest incomes in Canada presently. The destinations will be many beautiful breaches and sight seeing places in Mexico. The founders and employees of Bluesky are travel-industry professionals and passionate about the activities Bluesky will promote and offer to its customers.
An opportunity for Bluesky's success is obvious, since the national tourism and travelindustry is a big business. In 2001 it was estimated that 35.4 percent of the population would be over 50 years, and by 2021 to 40 percent. Seniors will play a dominant role in the purchase activity. The older age segments are wealthy segments. Canadians older than 50 years are free of financial obligations such as children and mortgages. The combination of age and wealth makes the over-50 market anattractive target. For these reasons, we would like to take advantage of these potential opportunities.

2. Situation Analysis
3.1 Market Potential
In 2002, Canadian travelers spent $7.5 billion and made 10.4 million trips outside the country, up 8.3% and 5.5% respectively from the previous year. Of this numbers, Canadian residents spent $ 672 million US and made 607 thousand trips in Mexicofor traveling. In 2003, Canadian residents made a record 5.1 million trips to overseas destinations, up 8.4% from 2002. Their spending on those trips rose 5.6% to $8.0 billion, the highest level ever recorded.
Of the 15 countries visited by Canadians, Mexico ranked the 3rd after the US and the United Kingdom.
According to Statistics Canada, the travel market has grown at the rate of 2.2%per year. All of these make us confident that we can get 1% of this market at the end of the first fiscal year.

3.2 Market Demographics
The people living in Canada (totally 31,629 million) tend to somewhat decrease, while the proportion of people over the age of 50 tends to grow throughout the years. This segmentation accounts for 21% (6.563 million) of the total population.
Bluesky TravelAgency target segmentation falls anywhere between the ages of 50 and 69.
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3.3 Consumer Behavior
The purchase behaviors of our customers are both rational and emotional; therefore, our services should make them delighted and satisfied, thus helping us get profits faster.
In fact, this segmentation has higher income than that of others. They tend to spend more money on satisfyingtheir needs in terms of safety and esteem ones. The reasons are that this segmentation has been working for a long time in their lives, and at that time they need more times to relax and improve their health. They, furthermore, has much money. Therefore, going traveling is presently a good way to meet this satisfaction, and they are likely to do so. If our services are much better than those of...