Proyectos

Five franchises with same service standards inone city for customer’s convenience
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Pick and drop service of cloths from house tohouse.
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Urgent and very quick service.
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Highly trained and professional staff.
2.5Key to Success
The slogan of CleanTouch Dry Cleaners is brighten your life means that we will provide people the satisfactionand they will feel their selves very relax andsatisfactionwhile dressing the clothes washed by us, so our key tosuccess is the different and new service and quality provided by us. Here are some key features that will leadus towards success we can say these are our key tosuccess.
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Superior customer service.
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 New and innovative offering
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Service points in main areas.
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Highly trained staff.
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 New and advance machinery andgenerator facility.
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Clean, quiet and convenient facility.
Machines:
The new and latest machines used in the cleaning process which are very fast and providing11
maximum satisfaction to the customers and bestresult to us

Critical Issues
We have to face some problems while launching the business. The main problem that we have to face tocreate awareness about our new and innovative idea because we arefirst time launching this business in thearea very professionally. The competitors can easilycopy our services and spread their business by copyingus so we will very aggressively create demand and getloyalty of our target market through our veryaggressive market strategy.On the other hand we have to face the problem of  picking the clothes and dropping it back because if acustomer wants urgentservice and the time he isdemanding is not manageable so we will face badimpact from the customers. So to solve this issue
We


Marketing Plan for Specialized Laundry

Posted on March 30, 2010 by Kamruzzaman Sabbir
 
 
 
 
 
 
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Nabila Tasmim, Murshida Manjuara Utika, Shahnaz Perveen, Muhamad Ali Ashraf and Kamruzzaman Sabbir prepared this report onmarketing plan for a specialized laundry for Bashir Hussain, Senior Lecturer, School of Business, North South University: as a group assignment for the course titled “Introduction to Marketing” on March 30, 2010 during the Spring 2010 semester.
The following marketing plan is about launching a new specialized laundry service business. This       specialized laundry will be named “Clarity”. Withexclusive services in wide varieties clarity will launch its businesses in several places of Dhaka. Initially it will provide its services through its Gulshan, Dhanmondi, Uttara, Matijil and Bashundhra branches.  Exclusive services will be the main characteristics of Clarity. The quality of service that Clarity will provide will be of equivalent standard of current market leaders who are in the marketand gained huge customer equity. With a view to surviving and capturing the market share in the long run Clarity will carefully design its marketing mix. The pricing, promotion and service distribution strategies will be designed keeping the long term objectives and goal in consideration. The target market for Clarity will be upper middle class and upper class people. Clarity used income as itsbasic segmenting variable. Clarity will provide exclusive services; as a consequence, it targeted the more solvent people of the society. After segmenting the market and judging its segments attractiveness Clarity decided to concentrate on the need of upper middle class and upper class people of the society. Rapid change in the life style of the upper middle and upper class people gave a rise to theincreasing demand for specialized laundry services. Clarity designed its service line to satisfy the needs of these target market and retain them in the long run to create greater customer equity. Clarity’s main focus is maximizing profit through customer satisfaction. At a very initial stage it will provide equivalent services of the established competing brands at relatively lesser price....