Public Relations Theory
Páginas: 3 (586 palabras)
Publicado: 16 de mayo de 2012
PUBLIC RELATIONS´ THEORY
Public Relations arrived at the university in 1924 in the United States in New York, but in 1947 the first Public Relation´s School in Boston University wasestablished. In Latin America it arrived in the sixties. In Chile, the career was established in 1965 in the International Education Institute (Instituto Internacional de Educación).
PublicRelations are linked with marketing but Public Relations has as it first objective, to save money in the conventional publicity and direct costs of sale.
The five basic functions in PublicRelations are:
1- Counselling
2- Research or Investigation
3- Planning
4- Communication
5- Evaluation
In the first place you have to identify the problem:
-Increase orsustain the volume of production of the company.
-Correct or mitigate the unfair criticisms.
-Create prestige and consolidate corporate image.
-Develop better relations with the external public.-Support or criticize with valid arguments.
-Promote or encourage better interpersonal relations inside the company.
-Always offer new services.
To start planning the externalcommunications you must plan the internal ones. The questions that you must ask to make this diagnosis are the Five Ws (What, When, Who, Where, Why). (This is not a formula. You must consider theinformation and then put them in order).
To gather information you can do interviews, consult the media, books, experts, Internet, etc.
Public Relations are also very important to encourage goodinterpersonal relationships and listen to people. This is an informal method. In Formal methods we have exit polls, Interviews, focus groups, telephone samples, etc).
Research helps to plan theaction to follow. It also reveals the “contagious focus” in order to avoid the crisis.
This last point is crucial because one of the main objectives of Public Relations is to detect the conflict in...
Public Relations arrived at the university in 1924 in the United States in New York, but in 1947 the first Public Relation´s School in Boston University wasestablished. In Latin America it arrived in the sixties. In Chile, the career was established in 1965 in the International Education Institute (Instituto Internacional de Educación).
PublicRelations are linked with marketing but Public Relations has as it first objective, to save money in the conventional publicity and direct costs of sale.
The five basic functions in PublicRelations are:
1- Counselling
2- Research or Investigation
3- Planning
4- Communication
5- Evaluation
In the first place you have to identify the problem:
-Increase orsustain the volume of production of the company.
-Correct or mitigate the unfair criticisms.
-Create prestige and consolidate corporate image.
-Develop better relations with the external public.-Support or criticize with valid arguments.
-Promote or encourage better interpersonal relations inside the company.
-Always offer new services.
To start planning the externalcommunications you must plan the internal ones. The questions that you must ask to make this diagnosis are the Five Ws (What, When, Who, Where, Why). (This is not a formula. You must consider theinformation and then put them in order).
To gather information you can do interviews, consult the media, books, experts, Internet, etc.
Public Relations are also very important to encourage goodinterpersonal relationships and listen to people. This is an informal method. In Formal methods we have exit polls, Interviews, focus groups, telephone samples, etc).
Research helps to plan theaction to follow. It also reveals the “contagious focus” in order to avoid the crisis.
This last point is crucial because one of the main objectives of Public Relations is to detect the conflict in...
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