Publicidad del AXE

Unethical advertisement
The Publicity of AXE
The advertisements of this product are directed to all men of young ages specially. The assumptions that have been made about the consumers arethat all men need a woman to feel pleasure. The way the publicity of AXE treats the consumer is guided by the idea of a consumer needed of sex, who does not think in anything more than just sex. Thewomen are also presented in the ads of AXE, but they are shown as things, things which can be used whenever a man needs of pleasure. The stereotypes used in the publicity and the ads are negativestereotypes, because the way they show a woman is like something beautiful but with no feelings, no thinking, no rights, no voice, no nothing.
The product does not require of a reasoned decision, themen just buy it because they think that they will attract a lot of women. The ads of AXE show the pleasure of men as the only goal. The way a man looks in an ad of AXE is normal but sometimes the manlooks like a virgin young man, in order to make the men feel that even the inexperienced and “unlucky” men can have women if they use the deodorant.
The ads of AXE clearly do not presentinformation accurately and objectively because they are just based on feelings. The images that are presented in the ads show that if a man uses the deodorant, he will have a lot of women at his feet. Therewas a case where a consumer claimed about the product because he said that when he used the deodorant, no woman adored him; in fact he demanded the company in the USA and he won the case. The adsencourage the men to a false expectation because the publicity shows that if a man uses the deodorant he will control any woman. The techniques that are used to convey an image of objectivity are that AXEtransforms the needs of the men into false truth, making the men believe that he really needs to use that deodorant because it is really important to control the women and use them as a toy....