Publicidad

Karla Capitán Jiménez.
Polish 6.
Advertising and consumers.

In our daily life we are receiving advertising. That's the way that companies show us not only their products, services but also somefoundations try to make us conscious of different situations.
Therefore, we are exposed to many advertising messages all the time…
• On the street: there are many ads on billboards. People usinga costume. If we go down the street and see some kind of advertising, we become part of the audience of the ad or poster.
• On the bus and on subway: we can see all kinds of prints outside andinside of the bus. Also there are people selling things.
• On newspaper or on magazine: It is a very effective way to advertise products especially for women, either beauty or clothing. I realize that infashion magazines there are more ads than articles. Sometimes in newspapers, the product's information is given in more detail.
• T.v commercials: A television commercial is considered the mosteffective form of advertising but in the other hand, make a t.v commercial is expensive and requires more time. There are commercials that you only had seen once and you would never forget. Forexample, Coca-Cola has an emotional and fantastic commercials that really make you stop and think. And as far as I know, people in over 200 countries around the world drink Coca-Cola; I think that is aresult of the excellent publicity that has this company.
• Radio: On the radio there is not much variety of commercials. Almost always hear the same ad.
• Internet: has become a great way to advertisea product, exchange opinions as well, learn in more detail the information and benefits of each product.

Psychology on the advertising.
The consumption of a product or service will be increasedwith the correct advertising. In order to have many customers the ads must have specific colors, text, images, typography to adapt to the kind of audience that will be exposed. And with all these...