Quickscreen - Formato

Exercise 1: Videojuego
QuickScreen

I. Market and Margin Related Issues
Criterion | Higher Potential | Lower Potential |
Need/want/problem | Identified |Unfocused X |
Customers | Reachable and receptive X | Unreachable/loyal to others |
Payback to users | Less than one year X | Morethan 3 years |
Value added or created | IRR 40% + | IRR less than 20% X |
Market size | $50-100 million | Less than $10million or + $1 billion X |
Marketgrowth rate | More than 20% X | Less than 20%, contracting |
Gross margin | More than 40% and durable X | Less than 20% and fragile |
OverallPotential.
1. Market Higher X Avg Lower
2. Margins Higher X Avg LowerCompetitive Advantages
Higher Potential | Lower Potential |
Fixed and variable costs | Lowest X | highest |
Degree of control ● prices and costX●channels of supply and distribution X | Weaker |
Barriers to competitors’ entry ●proprietaryadvantage ●lead time advantage (product, technology, people, resources, location) | Can create Defensible XSlow competition X | Weak/none NoneNone |
Service chain | Strong edge X | No edge |
Contractual advantage | Exclusive | None X |
Contacts and networks | Key access| Limited X |

Overall Potential
1. Costs Higher Avg Lower X
2. Channel...