Redes Sociales

Facebook Pages |

Building your presence
with Facebook Pages

Every day, millions of people all over the world visit Facebook to connect with
friends and share what they love. This guide is designed to help organizations
and public figures make the most of Facebook Pages to tell their stories to
build deep, lasting connections with their audience.

Facebook Pages |

IntroducingFacebook Pages
Facebook Pages help public figures, personalities, and organizations join the conversation, share their
stories, and build a meaningful dialogue with their supporters and followers.
Millions of people are already on Facebook sharing the things they care about with each other every
day. In fact, more than 30 billion pieces of content (links, news, blog posts, notes, photos, etc.) areshared each month. When you build a Page, you can:

Tell your story
in your own unique voice

Share rich content
including photos, video, and links

Create a dialogue
through posts and tools that allow
people to share and engage with your
message

Amplify your impact
when your supporters and followers
share your content with their friends

Measure and optimize
your message byusing Facebook
Insights to understand your audience

This guide is designed to give you the knowledge you need to set your strategy,
create your Page, build and grow your audience, and optimize your message.
Your audience is waiting.

Intro to
Facebook Pages

Build your
Facebook Page

Grow your
audience

Measure and refine

Resources

Facebook Pages |

Take advantage of key Pagefeatures
Take a moment to get acquainted with the features of your new Facebook Page. Pages are designed
to make it easy for you to establish a rich identity, tell your unique story, connect with your
supporters and followers, and manage and optimize your Page.
The elements that establish your identity
Add a compelling profile picture that highlights the subject/title
of your Page and can beeasily identified in Newsfeed posts.
Profile photo

Info Tab

The way you tell your story
Share photos, videos and ask questions to build a personal relationship with
supporters and followers.
The Publisher and The Wall

Photo strip

The way you administer your Page
Control access to your Page, update relevant settings,
and access helpful resources within the Page editor.
Managepermission & adminstrators

The way people connect with you and amplify your story
When people Like your Page, their friends see this action in Newsfeed and can also
connect to your Page.
Like button

Like, Comment, Share within posts

Insights

Intro to
Facebook Pages

Build your
Facebook Page

Grow your
audience

Measure and refine

Resources

Facebook Pages |

Build yourFacebook Page
Your Facebook Page really comes to life when you engage your supporters and followers. Remember,
your message reaches a broader audience when people like, share, or comment on your posts. Here
are steps to get started:

Set your strategy
Know your story
What is your unique voice? How can you bring your story to life in a compelling, authentic and personal way?

Know youraudience
Who are your supporters and followers? How will they want to connect with you? What content will be
important to them and what will engage them?

Know your goals
What kind of relationship do you want to have with the people who connect to your Page? How much time
are you willing to spend updating your Page? Besides telling your story, do you also want to use Facebook to
build awarenessaround your events, fundraising or drive sales? Defining and prioritizing your goals will help
you create your Page posting strategy.

Create your Page
To get started, visit facebook.com/page and follow the step-by step instructions for creating a basic Page.
Next, follow this guide to begin making connections.

Intro to
Facebook Pages

Build your
Facebook Page

Grow your
audience...