Reporte Cerveza Mexico
Euromonitor International : Country Sector Briefing
January 2010
Beer
Mexico
List of Contents and Tables
Headlines ................................................................................................................................................................. 1
Trends...................................................................................................................................................................... 1
Production, Imports and Exports .......................................................................................................................... 2
Competitive Landscape.......................................................................................................................................... 3
Prospects .................................................................................................................................................................. 4
Sector Background.................................................................................................................................................. 5
Lager Price Band Methodology................................................................................................................................ 5
Summary 1
Lager by Price Band 2009 ................................................................................................. 5
Sector Data.............................................................................................................................................................. 6
Table 1
Sales of Beer by Subsector: Total Volume 2004-2009...................................................... 6
Table 2
Sales of Beer by Subsector: Total Value 2004-2009 ......................................................... 6
Table 3
Sales of Beer by Subsector: % Total Volume Growth 2004-2009..................................... 7
Table 4
Sales of Beer bySubsector: % Total Value Growth 2004-2009........................................ 7
Table 5
Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009 .................................... 7
Table 6
Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009 ....................................... 8
Table 7
Sales of Beer by On-trade vs Off-trade Split: % Volume Growth2004-2009................... 8
Table 8
Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009 ...................... 8
Table 9
Beer: Production, Imports and Exports: Total Volume 2003-2008 ................................... 8
Table 10
Beer Exports by Country of Destination: Total Volume 2003-2008 ................................. 8
Table 11
Beer Exports by Country of Destination: Total Value2003-2008..................................... 9
Table 12
Beer Imports by Country of Origin: Total Volume 2003-2008 ......................................... 9
Table 13
Beer Imports by Country of Origin: Total Value 2003-2008............................................. 9
Table 14
Company Shares of Beer by National Brand Owner 2005-2009 ..................................... 10
Table 15Company Shares of Beer by Global Brand Owner 2005-2009 ........................................ 10
Table 16
Brand Shares of Beer 2006-2009..................................................................................... 10
Table 17
Forecast Sales of Beer by Subsector: Total Volume 2009-2014...................................... 11
Table 18
Forecast Sales of Beer by Subsector: Total Value2009-2014......................................... 11
Table 19
Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014 .................... 12
Table 20
Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014 ....................... 12
Euromonitor International
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Beer
Mexico
BEER IN MEXICO
HEADLINES
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Beer records a flat volume performance...
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