Reporte De Moviles

THE

STATE OF THE MEDIA

Q3 2011

2

Source: Nielsen

MOBILE CONSUMERS

KEY FINDINGS:
• The majority of 25–34 and 18–24 year olds now own smartphones

are social, always connected,and rely on their phones more than ever before. According to Nielsen’s monthly survey of 25,000 mobile consumers (which translates to 300,000 each year), 44 percent of U.S. mobile subscribers now own asmartphone device, compared to 18 percent just two years ago, and these advanced devices are changing the way consumers interact with their phones. • The number of smartphone subscribers usingthe mobile Internet has grown 45 percent since 2010 • This quarter, 26.3 million mobile consumers viewed mobile video • The majority of smartphone owners (62%) have downloaded apps ontheir devices and games are the top application category used in the past 30 days • Currently, 87 percent of app downloaders have used deal-of-the day websites, like Groupon or LivingSocial, and 54 percent of smartphone owners claim to use their mobile handsets frequently while shopping Nielsen’s “State of the Media: The Mobile Media Report” provides a snapshot of the current mobilemedia landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future.

(64% and 53% respectively) and they have led in smartphone penetration comparedto other age groups since 2009. • Apple is the top smartphone manufacturer in the U.S. with 28.6 percent of the smartphone market, and Android is the most favored operating system by manufacturers,with the largest share of the smartphone market at 44 percent. • 83 percent of all smartphone application downloaders use Android or Apple iOS smartphone devices and they mostly discoverapps by searching the top app stores and relying on recommendations. • Application usage varies by age on the Android platform—older generations like games, such as Angry Birds, and rely on...