Resumen Éticos

5 Doing the right thing


Socially responsible business means that companies do the right thing for their customers. Companies consider profit, consumer satisfaction, and societal well being asequally important in the way business is conducted.
According to consumer rights laws, people who buy goods and services have four rights: the right to be safe, the right to be informed, the right tochoose, and the right to be heard
In the United States, businesses are often judged by their socially responsible behaviors. Most people agree that these include the following specific elements: equalemployment opportunity for all


customers are protected and how employees are treated. There are federal and state laws that protect the righ

Socially responsible business-

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7INTELLECTUAL PROPERTY: YOURS, MINE, AND OURS
In this chapter students will learn about intellectual property, what it is and how the rights of individuals and companies are protected fromcounterfeit and fraud.
Intellectual property, like other property, is a matter of great importance for those who are involved in creating new ideas and information

Such information can increase chances forethical business practices worldwide.

World Intellectual Property Organization (WIPO) is an intergovernmental organization with headquarters in Geneva, Switzerland. It is one of 16 specializedagencies of the United Nations organization. WIPO is responsible for promoting the protection of intellectual prope

Intellectual property is the information that makes it possible for businesses toearn money. Business assets are protected by laws that state that the people who created the property have exclusive rights to use that property
Intellectual property comprises two branches:industrial property and artistic property. Industrial property refers chiefly to inventions, trademarks, industrial designs and appellations of origin. For example, the Coca Cola Company owns the symbol that...