Royal

recently released figures have just revealed another slight rise in the numbers of broadsheets sold annually in the UK. At first glance, this is enough to bring a smile to the face of any newspaperproprietor. However, these figures only serve to hide a much deeper and more worrying trend which, sooner or later, will have a hug impact on the newspaper industry. The average age of readers has beenclimbing steadily, from fifty-one years old a few years ago to fifty-four now, and there is little doubt that this trend will continue. Pust simply, young people don't read papers, and if the pressesfails to address the problem, one day there many be no one left who buys their product.
las figuras recientemente liberadas acaban de revelar otra subida leve de los números de periódicos de formatogrande vendidos cada año en el Reino Unido. A primera vista, esto es bastante para traer una risa a la cara de cualquier propietario de periódico. Sin embargo, estas figuras sólo sirven para ocultaruna tendencia mucho más profunda y más inquietante que, tarde o temprano, tendrá un impacto de abrazo sobre la industria de periódico. La edad media de lectores ha estado subiendo regularmente, decincuenta y un año hace unos años a cincuenta y cuatro ahora, y hay poca duda que esta tendencia seguirá. Pust simplemente, los jóvenes no leen paprs, y si las prensas fallan en dirigir el problema, undía allí muchos no ser nadie izquierdas quien compra su producto.
Some cynical editors have argued that the problem isn't as much of a concern as it first appears, that young people will start readingpapers when they're older, and that, as people are living longer, appealing to an older readership is no bad thing. However, this misses the point. What other industry would fail to address the factthat young people dislike its product?
Algunos editores cínicos han argumentado que el problema no es tanto de un problema como parece a primera vista, que los jóvenes empezar a leer documentos...