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Steps
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Research. Don't kid yourself. Creating and self-publishing a magazine can end up being an expensive task, both mentally and financially. Research is required!
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PPIMagazine
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management and production magazine for the pulp & paper industry
www.risiinfo.com/magazine
* Is there a magazine currently in circulation that is already providing similar content?
* What makes it a winner?
* What makes it a loser?
* How will your magazine be better?
* Or, will your magazine beabsolutely the only one of its kind reaching your target demographic?
* What is your target demographic looking for in a magazine?
* What other magazines are targeting the same demographic?
* From which can you learn the successes?
* From which can you learn the failures?
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Consider your options and costs, together. Realistically. We know your circulation will be one million copies by the end of the first year, and your profit margin will be 85%. But, let's pretend, just for fun, that you might have a few hiccups along the way.
* What are your printing options versus your budget?
* How many pages need to be color, and how many can be black andwhite?
* What is your circulation target?
* What are your circulation and distribution options?
* Is sponsorship an option?
* Is it possible to secure advertisers for your first run before going to press?
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Find your exact audience - not just the generalaudience. You need to know exactly who your target demographic is. Without knowing this, it will be difficult to properly layout your magazine content, market your magazine, or secure serious advertisers. Assuming you know quite a lot about your magazine's subject, this shouldn't be too difficult. Sign up for discussion groups (such as Yahoo), subscribe to other magazines, join local groups, etc.
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Create a website. Before you get the word out about your new endeavor, you MUST publish a website. Work to make the site as professional as possible. Don't advertise the fact that this is a one-person gig.
* On your site, you should have a page for contributors. This allows you to markdeadlines, point out what sorts of articles you'd like to receive, and let writers know how you'll be using their work. List your pay rates and what rights you intend to purchase.
* You should also have a way for people to subscribe online, if at all possible. Paypal is a good way to do this, at least when you're just starting out. If you don't want to take subscription orders online, makesure your address is easy to find and note what forms of payment you DO take. If you accept checks or money orders, you'll need to get a DBA (doing business as) so that your bank will accept checks made out to your magazine name.
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Solicit articles. Post a "call for submissions" to yournewfound groups. Try to get your notice on a few high traffic blogs. If you're looking for more general articles, try posting your notice at the local library. Consider placing a classified ad in magazines with a cross-over audience. A call for submissions will not only net you articles; it will drum up anticipation for your new publication. Don't forget to point people to your website!
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