Sale Pomotion Activities

Sales Promotion activities

A sales promotion is an incentive that is offered to a consumer or potential business customer to spur the purchase of a product or service.
These offers are notavailable to the customers throughout the year. During festivals, end of the seasons, year ending and some other occasions these schemes are generally found in the market.
Thus, sales promotion consists ofall activities other than advertising and personal selling that help to increase sales of a particular commodity.

Objetives of Sales Promotion

The objectives are:
• To increase sales
• Tointroduce new products: Have you ever heard about distribution of free samples? Perhaps you know that many companies distribute free samples while introducing new products. The consumers after usingthese free samples may develop a taste for it and buy the products later for consumption.
• To attract new customers and retain the existing ones: Sales promotion measures help to attract or create newcustomers for the products. While moving in the market, customers are generally attracted towards the product that offers discount, gift, prize, etc on buying. These are some of the tools used toencourage the customers to buy the goods.
• To maintain sales of seasonal products: There are some products like air conditioner, fan, refrigerator, cooler, winter clothes, room heater, sunscreenlotion, glycerin soap etc., which are used only in particular seasons. To maintain the sale of these types of products normally the manufactures and dealers give off-season discount. For example, you canbuy air conditioner in winter at a reduced price. Similarly you may get discount on winter clothes during summer.
• To meet the challenge of competition: Today’s business faces competition all thetime. New products frequently come to the market and at the same time improvement also takes place. So sales promotion measures have become essential to retain the market share of the seller or...