Secretaria

IT´S THE MARKETING THAT SELLS THE SIZZLE

IMAGE

Do you get your Customer and Does you Customer get you?

10 TRENDS FOR 2013
1. Value is the new black
2. Brand is increasly a surrogatefor VALUE
3. Brand differentiation is BRAND VALUE
4. Because I SAID SO is so over
5. Consumer expectations are growing
6. Old TRICKS don´t work/won´t work anymore
7. They won´tneed to know you to love you
8. They´re talking to each other before talking to the brand
9. Engagement is not a fad; It´s the way today´s Consumers do business

BRANDING
JUST WHO YOU ARE?1. In one sentence describe who are as a mall.
2. If I asked random customers on the mall to provide three words to describe your center, what would they be?
3. How about if I asked randompeople in your secondary market?
4. Perception IS reality. Understand that clearly?

SOCIAL MEDIA

HOW CONSUMERS SEE IT – A SOCIAL IMPACT STUDY

1. Social Behavior
2. Social sharingmotivations
3. Impact on Retailers
4. How to drive more impact
RECOMMENDATIONS
1. Social sharing is a mainstream activity with 62% of all on line shoppers having read product relatedcomments from friends on FACEBOOK and 75% having clicked through to visit the vendor´s site.
2. Social sharing has also drives conversations with 53% of the shoppers who clicked through to the sight.3. Social sharing proofing on retailer sites (via friends options) significantly increases shopper’s confidence, with 57% being more likely to buy.
4. Once consumers are exposed to positivesocial sharing experience.
5. Retailers will increase their benefits shared content directly on their e-commerce sites.
6. Offering an option to share ON SITE ONLY will remove a major inhibitorfor many consumers to share, which also provides confidence-building social proofing content for new visitors.
7. Retailers will increase referral visits from social sharing by making it, simple...